Steve Allinson

1
Next Generation Interactive Experience

• Steve Allinson

tru2way is a trademark of Cable Television
Laboratories, Inc.
2
Tru2way Benefits

• Uniformity same interactive guide experience
  regardless of device manufacturer
• Open Standards based rather than proprietary,
  enabling MSO and 3rd party application providers
  to write to standard APIs
• Time to market write one application and run on
  all devices rather than writing multiple similar
  applications
• Device qualification devices are qualified to a
  standard, so integration of new devices is faster
  and less costly
• Interactivity DSG (DOCSIS Set-top Gateway)
  environment facilitates fast bidirectional
  communication
• Abstraction middleware abstracts hardware from
  applications
• Retail sales enabled consumers can purchase
  televisions and other devices and connect to
  Comcast supplied CableCard

3
Tru2way Specification Hierarchy
CableLabs OCAP / tru2way
DVB Globally Executable MHP (GEM)
Sun Java (VM, IO, AWT, JMF, Java TV, etc)

• CableLabs specifications
• OCAP
• DVR Extension
• Front Panel Extension
• Device Settings Extension
• Home Networking Extension (DLNA / UPnP)
• eTV (Application Messaging and Binary Interchange
  Format)

4
Tru2way Device Architecture (Comcast Solution)
Device Mfr
GuideWorks
TVWorks
3rd Party
CA Provider
Java Apps
eTV2
eTV
TVA3.1 (C )
NavigatorApp
TVA4.0 (Java)2
Mon. App
GW A2x
Mfr Apps3
Services Library
CANH1
VOD Client
OCAP Stack JVM
STB Firmware
OS and Drivers
OS and Drivers
M-Card
eCM
Device HW
Device HW
A2x
tru2way
1. Bundled with the Monitor App 2. 2nd phase of
tru2way planned for 1H 2010 3. Retail and leased
manufacturer apps differ
5
Tru2way Device Architecture
6
Tru2way Devices
OpenCable Host 2.x

• Device Capabilities
• Embedded DOCSIS cable modem
• CableCard Interface
• Fast processor and extensive memory

• Device Classes
• Retail iDCR (Interactive Digital Cable Ready)
  televisions
• Retail settop/setback devices
• Leased DVR settops
• Leased non-DVR settops

7
Tru2way Applications

• Types of Java Applications
• Bound Applications Delivered with a program
• Unbound Applications Not tied to a program
• Monitor Application
• Type of unbound application
• Enforces MSO policy
• Allows other apps to run
• Manufacturer Applications
• Diagnostics
• Watch TV
• Settings

8
Comcast tru2way Applications

• Application Milestones
• Aspen JVR 1.0 already deployed on Panasonic TVs
• Aspen JVR 1.1.1 (2Q 09) retail devices and
  non-DVR leased devices
• Aspen JVR 2.0 (3Q 09) MOU retail devices and
  DVR leased devices
• Barcelona 1.0 (1H 10) - all tru2way devices

9
Comcast tru2way Aspen Guide

10
Comcast tru2way Barcelona Guide

• Next generation tru2way user experience
• HD (16x9) graphics
• Enhanced TV (eTV) Applications
• Superior VOD experience
• Navigator enhancements
• Expanded search capabilities
• Personalization
• New DVR features

11
Tru2way System

• System Highlights
• High speed data system (DOCSIS/DSG)
• National infrastructure (Comcast solution)
• Regional application servers (Comcast solution)
• System Information delivered to Host Devices as
  SCTE-65 over DSG Broadcast Tunnel
• Device firmware downloaded via OpenCable Common
  Download
• Application download signaled via XAIT over DSG
  Broadcast Tunnel
• SCTE-18 EAS delivered over DSG Broadcast Tunnel

12
Tru2way MOU
Agreement Between 6 Largest Cable Companies and
Consumer Electronics Companies

• Tru2way MOU Highlights
• MSOs must achieve tru2way system readiness by
  7/1/09
• MSOs must deploy at least 20 of new leased
  devices with Tru2way after 7/1/09
• MSOs must maintain application compatibility with
  MOU devices for at least 5 years
• MSOs must carry CBS with Gemstar-TV Guide EPG
  data
• Adopter iDCR devices may be multi-mode (Cable
  CE)
• Adopters may achieve self-certification

13
Tru2way MOU

• Tru2way Licensees
• ADB
• Alticast
• AMD
• Broadcom
• Cisco
• Digeo
• EchoStar
• Funai
• Intel

• LG Electronics
• Motorola
• Pace
• Panasonic
• Samsung
• Sony
• Texas Instruments
• Thomson
• Toshiba

14
Retail Store Experience
STEP 1
STEP 2
STEP 3
STEP 4

1.1 Retail sales representative pitches customer
on Tru2Way.

• Retail sales representative
• uses kiosk to
• 2.1 Verify serviceability.
• 2.2 Select Tru2Way option
• with Comcast or Retail Tech installation.
• 2.3 Submit order via G2B
• to National Call Center.

3.1 Customer receives order confirmation and
instructions for next steps. 3.2 If applicable,
customer schedules installation with Retail Tech.
4.1 National Call Center receives G2B order and
performs order validation. 4.2 National Call
Center performs credit validation and adds
tru2way services.
15
Comcast Pro Install
STEP 5
5.1 TV is available in customer home, but not
mounted on the wall. 5.2 Comcast Pro arrives for
installation with MCard.
16
Home Installation
STEP 9
STEP 6
STEP 7
STEP 8
8.1 TV tunes to Channel 1 upon activation
completion.
9.1 Customer mounts TV on wall.
6.1 Comcast Tech checks levels to make sure
within DSG spec 6.2 Comcast Tech calls
Dispatch/DOJ to add MCard (if not assigned) and
Host attributes to account. 6.2 Comcast Tech
inserts MCard into TV, connects coax, and powers
on TV.
7.1 If required, MCard firmware downloaded. 7.2
If required TV Firmware downloaded. 7.3 OCAP
Stack Aspen Applications downloaded.
17
Tru2way References

• http//www.tru2way.com
• http//www.cablelabs.com
• http//www.opencable.com
• https//opencable.dev.java.net
• http//www.mhp.org
• http//java.sun.com/products/javatv
• http//www.dlna.org
• http//www.upnp.org