Julie M. Bachleda

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Julie M. Bachleda julie.bachleda_at_gmail.com 313.478
.1050
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Table of Contents
Philosophy Statements Career Goals Resume
Skills Sets Internship Be D
Handbags Study Abroad Paris,
France Coursework Professional
Involvements Letters of Recommendation
References
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Julie Bachleda

• I believe
• Approaching everything in life with a
  positive attitude is
• essential for success.
• Organization, time management, and working
  well under
• pressure are crucial to do well in the
  fashion industry.
• You can never, nor should you want to, stop
  learning
• and growing.
• Fashion constantly inspires me every day.
• In two years, I hope to
• Find a job I am passionate about and continue
  to develop the
• skills to perform in to the best of my
  ability.
• Be part of a successful, exciting, and
  inspirational team.

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Skill Sets
Personal Management Strong work
ethic Enthusiastic Outgoing Open-minded Dependable
Responsible Adaptable Organized Detail-oriented A
ble to multi-task Communication Strong
writing skills Strong interpersonal and
presentation skills Good listening
skills Cooperative Effectively communicates
ideas Motivating Marketing Market
research Trend forecasting Understanding customer
audience
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Marketing and Sales Intern Be D Handbags
Location Garment District, New York City As
a marketing and sales intern, I assisted with the
companys press and public relations, in-house
productions, showroom administration, and with
the company web store. Through this internship, I
developed an understanding of the buying and
selling processes, including sales accounting,
vendor/customer relations, and shipping goods to
customers. Because all designing and most
production was also done at the showroom, I also
gained better knowledge into the design and
production processes of luxury handbags and shoes.
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Marketing and Sales Intern Be D Handbags
Screen shot of the interface Miva Merchant, which
I used to update the web store with the
Fall/Winter handbags and shoes
Retail display at Saks Fifth Avenue, where I had
to participate in weekly selling days
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Marketing and Sales Intern Be D Handbags
Assisting with the photo shoot for the Resort
2009 handbag line sheets
Screen shot of the press loan inventory that I
kept track of everyday Be D products are often
seen in InStyle, WWD Accessories, Lucky and on
Gossip Girl
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Marketing and Sales Intern Be D Handbags
The invitation a trunk show at the Gail Rothwell
boutique in East Hampton that I helped plan and
execute
An example of a purchase order from Nordstrom
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Study Abroad The Business and Design of
European Fashion
Location Paris American Academy
Paris, France This study abroad
experience integrated European fashion
merchandising and business with design techniques
and other special topics related to European
fashion and couture. Study topics
included Fashion illustration Costume
history Introduction to draping Couture and fiber
arts techniques Merchandising and business
analysis
Creating a trend/mood board for the concept of
the interior design of a retail store
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Study Abroad The Business and Design of
European Fashion
Lectures and workshops that I participated in
included Draping studies for skirts and
exploring volumes Millinery workshop
Creating trend and mood boards Mme. Gres
draping workshop Shibori dyeing and Nuno
felting Marketing series for the French
Luxury industry
Draping a tunic out of stretch jersey, using the
Madame Gres methond
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Study Abroad The Business and Design of
European Fashion
Millinery workshop with haute couture hat
designer, Jean-Pierre Tretz, known for designing
hats for Jean-Paul Gaultier
Experimenting with draping and volume by creating
a skirt out of muslin
Many on-site visits, including a guided tour of
the Lourve and special access to the Yves St.
Laurent archive collection at the Yves St.
Laurent Foundation
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Fashion Buying
Objectives are to define a buyers
responsibilities and understand the fundamentals
of retail math. Concepts included--mark-up (IMU,
MMU, CMU), gross margin, BOM and EOM, retail
book inventory, GMROI, open-to-buy, and profit
loss statements.
This is a 6-month plan created as if I were a
buyer for the womens denim divison at Macys.
The following memo explains the sales figures on
the spreadsheet and interprets them into a plan
of action.
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Fashion Buying
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Fashion Advertising and Promotion
Objectives are to utilize strategies to help
establish a strong fashion brand analyze the
contemporary practices of fashion advertising
and cultivate an editorial eye to inform,
persuade, or entertain a targeted audience in the
fashion communication field.
This project was the development of a fashion
brand. My partner and I had to choose a product
category (designer sunglasses) and create our own
brand name and logo (VANITA).
We also had to create a full-page magazine
advertisement and signage, packaging, and
promotional materials.
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Fashion Advertising and Promotion
Brand Name and Logo VANITA is the Italian
translation for vanity. (n.) excessive pride,
especially in ones appearance. The
signature VANITA logo is a gold, stylized Yellow
Jasmine flower that creates the shape of a V.
This flower symbolizes grace and elegance, as
does the woman who wears our products. The
combination of the colors plum and gold also
symbolizes VANITAs personality. Plum-
envy, sensuality, royalty, nobility, mystery,
wisdom, enlightenment, arrogance, flamboyance,
and gaudiness Gold- sunlight, optimism,
intelligence, idealism, wealth, greed,
femininity, gladness, and sociability Brand
Personality VANITA creates a personality
that equally blends sophistication, sincerity,
and femininity. The brand is intended to by
synonymous with opulence and the quality to
attract and delight.
The advertisement had to utilize the 5
advertising design elements the objective,
target audience, message theme, support, and
constraints and had to clearly convey our
brands personality.
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Textiles and Apparel in the
Global Economy
Objectives are to focus on the key themes and
issues pertinent to the internationalization of
retailing and to analyze cultural, economic,
political, and legal factors that impact
international retailing and sourcing.
For our final group project, we had to do a
cultural analysis of India, including history,
climate, geography, languages, traditions and
customs, economy, social institutions, religion
and aesthetics, and then develop a luxury apparel
brand using the cultural themes found. We had to
create a concept, brand name and logo, design a
small line, and create promotional items and the
interior and exterior of a store layout.
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Textiles and Apparel in the Global Economy
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Textiles and Apparel in the
Global Economy
Interior store layout and wall display
Promotional items
Exterior store design
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Visual Merchandising
Throughout this course, we had to create a
series of different window and visual displays
that incorporated our knowledge of design
elements and principles in order to convey our
message as clearly and accurately as possible.
Merchandise window displaying graduation gift
ideas from the CMU Bookstore
In-store display at local boutique, Stone Soup,
displaying Mothers Day gift-giving ideas
Informational window stressing the importance of
voting and providing information on how to
register
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Fashion Merchandising
Objectives are to develop an understanding of
the life cycle of a fashion product, including
the fashion adoption process analyze the
fashion consumer and changing consumer values in
the fashion marketing process forecast fashion
trends and examine the roles and
responsibilities of fashion retailers.
For this trend forecasting project, our
groups had to examine upcoming trends for womens
skirts and shirts for Spring/Summer 2009 a year
and a half in advance, and develop at least 15
trend boards describing color, silhouette, mood
or spirit, fabrication, and detail. A few of my
examples included the color white, floral
inspirations, and menswear influences. These
trend boards would then be used by students in a
separate computer-aided design course to create a
line.
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Apparel Design Analysis
Objectives are to understand fashion as both
a design process and design product identify the
elements and principles of design, along with
their psychological and physical effects and
analyze the interactions of functional,
structural, and decorative levels of apparel
design.
In this Elements and Principles of Design
project, I developed a presentation that
demonstrated an example of each design element
and principle, explained how each was used, and
the physical and psychological effects they
created.
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Textile Analysis
Objectives are to explore the relevance of
standardized testing in quality control of
textiles for end-use and serviceability through
analyzing fabric performance on the basis of
fiber content, yarn structures, fabrications, and
other processes and perform scientific test
methods using optical, physical, and chemical
testing, in order to evaluate the compatibility
of textile materials to their end-use.
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Minor in Marketing

• As a marketing minor, I have taken courses in
  buyer behavior, advertising and promotion,
  marketing communications, retail management,
  personal selling, and sales management. Through
  these courses, I developed a knowledge of
• Consumer buying decision process
• Marketing research techniques and how to
  interpret them
• Advertising, personal selling, and sales
  promotion techniques
• Social, economic, technological, and legal
  effects in the retail environment
• Theories and key concepts of retail management
• Fundamental concepts of the selling process
• Organization, planning, operation, and control
  of a field sales force from the
• perspective of the sales manager
• Develop motivational plans to fit a variety of
  situations
• Analyze sales costs and performance by person,
  territory, customer, market,
• and industry
• Integrate knowledge of sales management with
  other disciplines for critical
• thinking and problem solving

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Fashion Association of Merchandising and Design
The Fashion Association of Merchandising and
Design (FAMD) is an organization for students
planning a career in the fashion and retailing
industry, formed to promote creativity and
professionalism among its members and to the
community. As FAMD
Public Relations Commitee Chairperson, I serve as
a member of the executive board, help in
advertising the organization and our events on
campus, and put together a bi-annual newsletter
to be distributed to former alumni.
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