Indian Palate: Changing Food Habits

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Indian Palate Changing Food Habits Consumer
Behavior Raghav GuptaPresident,
Technopak Advisors29 July 2009
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Evolving Indian Consumer
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The Indian Consumers Needs from Processed Food
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The Indian Consumers Changing Spending Patterns
Changing consumer behaviour is catalyzing change
in spending patterns, freeing up income for
discretionary expenditure
2008
2013
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A More Evolved Consumer, at the Upper Income
Strata
2003
2008
2013
The Age of Altered Mindsets
The Age of Consumption
The Age of Maturity
Approach towards Packaged Goods
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Emerging Trends
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Shift to ThriftRedefining Value
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Small WondersSmall Perk Me Up Products
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Mummy ka Magic Stays Intact
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Eating Out at Home Evolving Home Delivery Model
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Taste Bhi, Health Bhi A very strong co-relation
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Food On The Go Instant Pick Me Up
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Eco Conscious
Eco ConsciousA light shade of green
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Food As Discovery More Experimenting
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The Food Connect Use of Social Media
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POP will remain SupremeThe final test
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What does this mean for food companies?

• Deepen Understanding of Consumer
• Offer Greater Value
• Offer Convenience
• Move to a Dialogue, as opposed to a Monologue
• Product Packaging Innovation
• POP Emphasis

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Thank You!raghav.gupta_at_technopak.com 91
99585 22993www.technopak.com