Cover Sheet

1
Cover Sheet
SEMA
Advanced Guide to High Search Engine Rankings
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Todays Learning Objectives

• Understand internal and external linking best
  practices and the importance of linking for high
  organic search rankings
• How to track incoming links to your website
• How to determine the value of a link
• How to attract more incoming links
• Structural barriers to high rankings and what to
  do about them

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Stay Tuned!!!

• At the end of this presentation you can enter to
  win a FREE consultation about your situation!
• 12 free consultations will be awarded
• Details at the end of this presentation

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Meet Brian Offenberger

• Hundreds of millions of dollars in sales and
  profits, with complete P/L responsibilities
  ranging from single units doing 4 million in
  sales to multiple units with combined sales of
  nearly 500 million.

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Meet RSS Ray

• RSS Ray a/k/a Brian Offenberger
• Online Marketing with RSS Ray radio show
• Professional certifications
• Who we work for

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Advanced Internal Linking Practices

• Link themes- Create linking themes within the
  site to better determine a topic of a page and
  its importance
• Anchor text, link structure and surrounding
  words-keyword links and anchor text with
  surrounding words
• Text links, blogs and user generated content
• Technical issues

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Internal Link Themes

• Accomplished by linking related pages
• Benefitrelevancy of each page
• Benefitdetermining page relationships
• Benefitallows link value to flow throughout the
  site

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Run of Site Internal Links

• These are internal links from every page of the
  site to main topic pages
• Navigation structure, header, footer
• See examples in logo and footer on at
  http//www.RssRay.com

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Anchor Text Internal Linking

• Anchor text words signal a search engine (SE) and
  user as to what is coming
• Best practiceURL strength
• Clean urls with no re-directs
• One url structure without variations
• http//mydomain.com/Boston/
  http//mydomain.com/Boston/index.htm
  http//www.mydomain.com/Boston/
  http//www.mydomain.com/Boston/index.htm

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Internal Linking and Image Tags

• Best practiceuse image tags
• Without tag image wont have link value
• Avoid keyword stuffing-use keyword variations
• Tag Your Logo

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Anchor Text Variations

• Example Phoenix Real Estate
• Phoenix Real Estate
• Phoenix Housing
• Phoenix AZ Real Estate
• Phoenix Real Estate Market
• Real Estate in Phoenix
• Phoenix Houses
• Phoenix Homes

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Developing Anchor Text Variations

• Free tool keyword-keyword
• www.gorank.com/seotools/ontology/
• Use Url variations
• Thesaurus.com or Synonyms.ca

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Additional Internal Linking Opportunities

• Transfer high page rank and internal values to
  other important pages of your site
• Find out important pages of your site in
  descending order at http//www.siteexplorer.search
  .yahoo.com
• View server logs for most popular entry pages
• Tie in high linked pages using themes related
  pages or additional reading on _______ or
  more information

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Additional Internal Linking (cont)

• Blogs and wiki---allow you to link to internal
  pages
• User generated content----forums and user reviews
• Site Maps

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Technical Issues Impacting Internal Linking

• Tie in every page via header or footer into home
  page
• www vs. non-www
• Check for broken links
• Free tool http//home.snafu.de/tilman/xenulink.ht
  ml
• Relative vs. absolute urls
• http//www.mydomain.com/free-seo-tools/
• /free-seo-tools

• Tie in every page via header or footer into home
  page
• www vs. non-www
• Check for broken links
• Free tool http//home.snafu.de/tilman/xenulink.ht
  ml
• Relative vs. absolute urls
• http//www.mydomain.com/free-seo-tools/
• /free-seo-tools

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5 Key Discussion Areas About External Linking

• The importance of outbound links from your site
  to others
• Inbound links and how to get them
• No follow attribute and its role in SEO
• Page ranks myths and realities
• How to handle linking with site redesigns

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Outbound Links

• Helps SE categorize your site and what industry
  you are in as well as your relationship to that
  industry
• Link out to authority sites (associations,
  research centers, non-profits, industry news
  sites, etc)
• Linking out can attract new incoming links
• Be careful who you associate with/link in to

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Incoming Links/Backlinks

• These are the golden nuggets on the road to
  high rankings
• Not all inbound links are created equal
  (authority levels president, governor, mayor
• SEs do not reveal totally accurate information

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Advanced Backlink Tools

• Step 1-
• http//siteexplorer.search.yahoo.com
• Step 2-
• linkdomainyourdomain.com-siteyourdomain.com

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No Follow Attribute and Link Value

• No follow attribute is a programming option that
  allows links to be used but tells the SE not to
  count the link as a vote and not to pass along
  trust

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No Follow Attribute Tool

• Downloadable extension tool for the Firefox
  browser
• http//www.quirk.biz/searchstatus/
• Download the tool
• Right click and choose the option highlite no
  follow links
• All no follow will show up in a pink box

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Page Rank Myths and Realities

• Page rank is ONE of 100s of ways Google attempts
  to determine the authority level of a website and
  individual pages within the site
• Page rank works by transferring one value level
  lower to the page it links to
• Page rank does not determine authority value of
  linksit reflects quantity only
• Page rank data that is displayed is several
  months old and debate exists within our industry
  as to its accuracy
• Shoot for page ranks that are equivalent to your
  industry norm

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Site Redesign and Linking

• Problems pages removed, url changes, files
  removed
• Solutions
• Use permanent re-directs
• Contact webmasters of highest authority links
• Have a plan to reconnect links
• Email with HTML code included

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How To Judge The Quality Of Inbound Links

• Site or page rank is well (4-6)
• Recent cache date
• Quality and quantity of backlinks
• Multiple backlinks from authority sites
• Unique and useful content

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How To Build More Links

• Have a strategy and objective
• Research your present activities and major
  competitors using previously discussed techniques
• Set up a Link Recovery System (Google and Yahoo
  Alerts as well as UGC and salespeople
  recommendations)

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How To Build More Links (cont)

• Directory Submissions (Google Maps, DMOZ, etc)
• Article submissions with signature lines
• Optimized Press Releases (PR Web)
• Video and podcast submissions (You Tube)
• Social media and networking (Yahoo Groups,
  Facebook)

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Approaching Others For New Links

• Approach others with respect, knowledge and
  courtesy
• Email contact- clear subject line, clear benefit
  to them, code to use to set up the link
• Track results each week
• Do not harass---rule of thumbask once
• Maximum value for time invested

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Join Us Next Week

• SEMA Webinar on Using Free Testing Tools To Raise
  Profits and Lower Costs
• I REALLY recommend this webinarfull of
  put-to-work now stuff that will skyrocket your
  bottom line

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Free Stuff

• To be 1 of 12 to receive a free consultation
  about your situation, register at
• http//www.bizgrowthseo.com/open-line-sema-05-13.p
  hp
• Please, no multiple entries and if you won last
  week, you are not eligible to win again. Sorry!

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Questions

• Im pleased to answer your questions about having
  high organic search engine rankings for your
  website!

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How to Reach RSS Ray

• Toll Free [phone]
• Fax [phone]
• Local [phone]
• Website www.BizGrowthSeo.com
• Email brian_at_bizgrowthseo.com
• Address 2432 West Peoria Ave, Ste. 1320A
• Phoenix, Arizona 85254

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