JMSC0101: Principles of Journalism and the News Media

1
JMSC0101Principles of Journalism and the News
Media

• Professor Ying Chan
• Session Six

2
US Daily Newspaper Circulation1990-2006
3
US Newspapers Ad Growth
4
Old Media

• One way communication
• Producer /writer centreed

5
Newspaper circulations in HK 2000-2006

• See separate excel file

6
New Media

Digital
Interactive

• Perfect storage
• Perfect transmission
• Global
• Open Source

Multimedia

• User choice
• Interactive
• Adaptability

• Rich Sensory Experience

7
Wikipedia

• Web platform
• Interactive
• Collaborative
• User centered
• Access anytime anywhere
• Audience-shaped content
• Its a READ-WRITE web !!

8
Old Media Challenged

• Falling circulation
• Falling advertising
• Falling credibility
• Falling relevance

9
The Paradigm Change

• Multimedia forms challenging old media
• Readers gaining control
• Fast diminishing role of intermediaries
• From the read web to the read-write web
• Information access anytime anywhere

10
Time to Reach 50M People

• Radio 38 years
• Television 13 years
• PC 16 years
• Internet 5 years
• Mobile
• Podcasting

11
Digital Asia Rising

• Worlds largest telecom and ICT market
• Worlds fastest growing telecom market
• ICT industries major players in global markets
  3G, mobile applications
• Recognized models of independent media
• Proliferation of individual and alternative forms
  of media production
• Emerging civil society in cyberspace

12
Internet Penetration in Asia (Dec 2005)Source
Internetworldstats.com
13
Top 20 Countries in Broadband PenetrationSource
Telecompaper
14
(No Transcript)
15
(No Transcript)
16
New Media Traits

• Allows information to be
• Individualized - the Daily Me newspaper
• Self-paced - more or less detail
• Immediate - on-demand access
• Searchable content - pinpointing information
• Secure - end-to-end privacy/authentication

17
Web 1.0 Social Media Web 2.0

• Social Media leverages the power of community to
  Find, Manage, Share and Create any form of User
  Generated Content

• ??/?? Homepages/Documents
• ?? Groups
• ??/?? User Reviews / Ratings
• ???? Feed Subscriptions
• ???? Social Networking
• ???? Blogging
• ????/??/????moBlogging/Podcasting/Vlogging
• ??/?? Identity/Reputation

Web 1.0
Web 2.0
18
From Web 1.0 to Web 2.0
HBS Nov-Dec 2000
19
Newspapers Going Digital

• 92 of top 100 papers in the US offer video on
  their websites
• 39 provide original content
• 95 offer at least one reporter blog 93 of
  these blogs allow readers comments
• 1/3 allows comments on articles
• 96 of newspapers using RSS
• Report by The Bivings Group

20
Benchmarking News Sites

• Customizability of content
• User-generating content
• Multi-media formats video, audio, graphs
• Depth of subject
• Editorial, content and control were the brand
  being promoted
• Nature and level of revenue
• Study by journalism.org

21
Case Study New York Times

• Customization MyTimes multiple RSS feeds
• Brand 75 content by staff
• User participation email authors add comments
  to stories and blogs
• Depth uneven
• Bold multimedia Choking on Growth
• Revenue stream

22
HK News Sites

• Apple Daily?
• Ming Pao?
• South China Morning Post?

23
Case Study Moms

• IndyMoms.com.
• Three focus social networking, calendars, and
  photos
• over 3,800 registered users (growing at a rate of
  100 a day)
• more than 836,418 page views (now at more than
  30,000 a day and also growing)
• significant incremental advertising.

24
Case Study Douban

• Social networking
• User generated content
• Global and local

25
Management Innovations

• Include non-journalists in newsgathering
• Gather and disseminate news and information
  across all platforms, 24/7.
• Mining online community discussions for stories
• Reorganize newsroom to manage convergent media
  and technology
• Deploy Internet databases of calendar listings
  and other non-news utilities

26
Television innovates

• RTHK
• Frontline
• CBC, NBC streams free episodes of daytime soap
  opera on its Web site

27
Thank You

• See You Next Week