Garrett Rooney, Software Engineer

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• Garrett Rooney, Software Engineer
• June 2005

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Bloglines Is
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Audience Benefits

• Consumers
• Provides manageable access to new dynamic
  contentnews feeds and blogs
• Web-based anywhere, anytime access
• Free
• Publishers
• Solution for building, sustaining, and accurately
  measuring audiences
• Prevents distributed denial of service attacks
  from desktop news readers
• Advertisers
• New web advertising venue
• Rich historical targeting information (vs.
  keyword search)

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Consumer Adoption

• Pew Research (2004, 2005), Jupiter (2004)
  Surveys
• 27 of US people online read blogs 12 post
  comments 7 create them
• 5 use RSS aggregators
• Evenly divided male/female
• 70 of blog creators/ readers have been online
  5 years

• BlogAds 2005 Survey
• Blog readers are older and more affluent than
  most optimistic guestimates 75 of blog readers
  responding to the survey are over 30, and 60
  make more than 60,000 a year.

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Bloglines Evolution

• Focus is on increasing the adoption of the
  service by mainstream consumers
• Free, personalized news in any language
• Where does it go from here?
• World Class Blog Search
• Multimedia content podcasting, images, vlogs
• Functional RSS feeds for more than just news
• Richer blogging tools
• More sharing and social networking features