Recruiting the iPod Generation

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Recruiting the iPod Generation

• Jim Crone
• Electronic Communications Manager
• Bradley University
• Peoria, ILE-mail jcrone_at_bradley.edu
• May 3, 2006

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PowerPoint Download
admissions.bradley.edu/go/iacac06-ipod
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History of Admissions Tech

• Pre-Technology EraBeginning of Time
  Mid-1990s
• Web 1.0Mid-90s 2004
• Web 2.02004 Present

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Web 2.0

• Web 2.0 generally refers to a second generation
  of services available on the World Wide Web that
  let people collaborate, and share information
  online.To some extent Web 2.0 is a
  buzzword, incorporating whatever is newly popular
  on the Web (such as tags and podcasts), and its
  meaning is still in flux.From Wikipedia, the
  free encyclopediaen.wikipedia.org/wiki/Web_2.0

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Web 2.0 Themes

• Interactivity
• Read/Write
• Place of Business
• Personalization
• More Mediums/Devices
• Loss of Control

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Web 2.0 Technologies

• Personalized Web Site
• Blog
• RSS Feed
• Podcast
• Text Message (SMS)
• Online Social Network
• Wiki

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Personalized Web Site

• yourBRADLEY
• Released Oct. 05
• Every prospect given an account
• Over 2,500 active users
• Linked to prospect/ applicant database
• Take a tour.

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Personalized Web Site

• SFSinteractive
• Released Feb. 05
• Financial Assistance Awarding
• Payment Plan Simulation
• Bill Payment
• Take a tour

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Blog

• A weblog (usually shortened to blog, but
  occasionally spelled web log) is a web-based
  publication consisting primarily of periodic
  articles (normally in reverse chronological
  order)Some blogs function as online
  diaries. A typical blog combines text, images,
  and links to other blogs, web pages, and other
  media related to its topic.From Wikipedia, the
  free encyclopediaen.wikipedia.org/wiki/Blog

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Blog

• Admissions Marketing
• Lewis Clarke Collegewww.lclark.edu/org/students
  
• Bradley Universityadmissions.bradley.edu/freshman
  
• Personal
• School Hosted
• Online Blog Service

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Blog

• I'd had a headache ever since I had to keep
  chewing my gum because i couldnt get up and spit
  it out during the long long lecture from the
  admissions staff at Bradley University. I hate
  those kinds of headaches. but i loooove Bradley.
  Nice little campus. Everything you'd ever need in
  walking distance. Nice dorms. Nice People. Good
  programs. yay!Livejournal user ttragickingdom

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Blog

• I am now in a dorm room at Bradley University.
  This place is so bangin. I am participating in a
  special weekend for those who have been offered
  admission to Bradley Unversity. I am now 15000
  sure that I will be attending Bradley in the
  fall.myspace.com User Blog

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RSS Feed

• RSS is a family of web feed formats, specified
  in XML and used for Web syndicationWeb
  feeds provide web content or summaries of web
  content together with links to the full versions
  of the content, and other metadata.From
  Wikipedia, the free encyclopediaen.wikipedia.org/
  wiki/RSS_28file_format29

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RSS Feed

• Campus News

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RSS Feed

• Campus News

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RSS Feed

• Campus News

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RSS Feed

• Feed Aggregator
• Portal (My MSN, My Yahoo)
• E-mail Client Plug-in (Attensa for Outlook)
• Web Service (Bloglines)
• Web Browser Plug-in (Sage)
• Combination Service

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Podcast

• Podcasting is the method of distributing
  multimedia files, such as audio programs or music
  videos, over the Internet for playback on mobile
  devices and personal computersPodcasting's
  essence is about creating content (audio or
  video) for an audience that wants to listen or
  watch when they want, where they want, and how
  they want.From Wikipedia, the free
  encyclopediaen.wikipedia.org/wiki/Podcast

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Podcast
Content Producer
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Podcast
Content Producer
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Podcast
Content Producer
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Text Message (SMS)

• Short Message Service (SMS) is a service
  available on most digital mobile phones that
  permits the sending of short messages (also known
  as text messages, or more colloquially SMSes,
  texts or even txts) between mobile phones, other
  handheld devices and even landline
  telephones.From Wikipedia, the free
  encyclopediaen.wikipedia.org/wiki/Text_message

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Text Message (SMS)

• Example
• Creighton University
• Bradleys Take
• Individual Counselor to Student Messages
• Bulk Messages

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Online Social Network

• A social network is a social structure made of
  nodes which are generally individuals or
  organizationsSocial networking also refers
  to a category of Internet applications to help
  connect friends, business partners, or other
  individuals together using a variety of tools.
  These applications, known as online social
  networks are becoming increasingly
  popular.From Wikipedia, the free
  encyclopediaen.wikipedia.org/wiki/Social_network

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Online Social Network

• MySpace.comNov. 2004 4.9 millionNov. 2005
  26.7 million

• Facebook.comNov. 2004 N/ANov. 2005 11.1
  million

Teens hang out at MySpace, Janet Kornblum, USA
TODAY http//www.usatoday.com/tech/news/2006-01-0
8-myspace-teens_x.htm?csp34
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Online Social Network

• Mark Kingdons Recommendations
• 1. Respect the community. These are clubs where
  you arent necessarily welcome, says the CEO of
  marketing agency, Organic. So learn the unwritten
  rules Dont intrude on conversations in a way
  that irritates members, dont divert users to
  other sites, and dont disguise yourself.

The power of TheirSpace, Brian Niles, An E-mail
Minute http//blogs.targetx.com/targetx/emailminu
te/?p79
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Online Social Network

• Mark Kingdons Recommendations
• 2. Engage people, dont advertise. Forget banner
  ads, says Kingdon. Instead, connect with people
  by offering advice about college search,
  admissions hurdles and financial aid issues.
  Showcase your institution by offering something
  of value to the community.

The power of TheirSpace, Brian Niles, An E-mail
Minute http//blogs.targetx.com/targetx/emailminu
te/?p79
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Online Social Network

• Mark Kingdons Recommendations
• 3. Get ready for a wild ride. Expect irreverent
  and profane content. And expect to get flamed
  a searing message in response to your content or
  institution. Think carefully before posting a
  rebuttal, explanation or even apology, advises
  Kingdon, since that can further inflame the
  debate.

The power of TheirSpace, Brian Niles, An E-mail
Minute http//blogs.targetx.com/targetx/emailminu
te/?p79
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Wiki

• A wiki is a type of website that allows users to
  easily add, remove, or otherwise edit all
  content, very quickly and easily, sometimes
  without the need for registration. This ease of
  interaction and operation makes a wiki an
  effective tool for collaborative writing. The
  term wiki is a shortened form of wiki wiki which
  is from the native language of Hawaii (Hawaiian),
  where it is commonly used as an adjective to
  denote something "quick" or "fast" (Hawaiian
  dictionary).From Wikipedia, the free
  encyclopediaen.wikipedia.org/wiki/Wiki

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Wiki

• Wikipedia
• wikipedia.org
• Over 1,100,000 entries
• Constantly changing
• Examples
• Wikipedia entry for Bradley Universityen.wikipedi
  a.org/wiki/Bradley_University
• Wikipedia entry for NACACen.wikipedia.org/wiki/NA
  CAC

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Questions

• Jim CroneElectronic Communications
  ManagerBradley UniversityPeoria, ILE-mail
  jcrone_at_bradley.edu
• PowerPoint Downloadadmissions.bradley.edu/go/iaca
  c06-ipod