A Summer Recruitment Program

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A Summer Recruitment Program
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• Encourages students to get involved in the
  recruitment of blood donors.
• Participants need to recruit a minimum of 25
  blood donors (new, regular and lapsed) over the
  summer months to qualify for a chance to win a
  post-secondary educational bursary
• Number of bursaries depends on the dollar amount
  of sponsorship s donated.
• Bursary winners are selected by random draw

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How does ASL work?

• Students in High Schools (Grades 11 and 12),
  Colleges, and Universities recruit friends,
  family, and community to sign up to attend a
  blood donor clinic in the specified province
• Participants that recruit a minimum of 25 people
  to attend a clinic will qualify for a bursary.
• The winning students will be selected by random
  draw.
• Bursaries are in 1,000 and 500 denominations
• The student who recruits the most donors overall
  automatically receives 1,000
• The student who recruits the most first time
  donors automatically receives 1,000

Contest runs July and August
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Implementation

• Program developed in Sudbury Ontario in Summer
  2005
• Expanded to Manitoba in Summer of 2007
• Saskatchewan adopted program Summer 2008
• Being offered Nationally for Summer of 2009

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Goals and Objectives

• Goal
• Attract prospective new donors to help meet
  the demand for blood during the summer months and
  increase donation activity from existing and
  lapsed donors
• Objective 1
• Attract in bursary sponsorship from
  provincial companies
• Objective 2
• Attract X student participants to the Assignment
  Saving Lives program
• Objective 3
• Motivate at least X student recruiters to
  qualify for a bursary by recruiting a minimum of
  25 donors
• Objective 4
• Enable student recruiters to recruit X regular
  donors and more specifically X new donors to
  summer clinics
• Objective 5
• Attract enough interest in the program so we
  meet collection goals in July and August

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Rules and Regulations

• Student recruiters are not required to donate
  blood
• To be eligible to participant in the draw for a
  bursary, students must meet
• recruitment commitment (25 donors)
• Only one student can be credited for recruiting a
  donor
• Student recruiters must have potential donors on
  pledge list to be counted.
• Individuals signed up must register at a blood
  donor clinic in order to qualify
• towards the Volunteer Student Recruiters
  total.
• Volunteer Student Recruiters are not required to
  be in attendance when their
• donors are attending a blood donor clinic.
• The bursaries will be payable directly to a
  recognized Post Secondary Institution, and will
  be held in trust for the student until he or she
  graduates from High School.
• Should the student decide to not pursue higher
  education, the sponsor will be contacted and the
  monies may be returned.

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Budget

• Program Costs
• Promo materials (posters, flyers)
• Direct Mail to potential recruiters
• Ads in local papers
• Banner
• Summer student
• Recognition Event

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Sponsorship

• Sponsorship Packages Developed
• Four Sponsorship Levels
• Elite (5,000)
• Gold (1,000)
• Silver (500)
• Bronze (250 combined with another 250
  bursary)
• Approached CBS Partner Organizations and other
  Community Organizations for financial support
• Received good responses in both provinces

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Promotion

• Mail packages were sent to High Schools,
  Universities, Colleges, youth groups
• Media Media Release, local cable appearances,
  radio blogs, newspaper stories
• On-line-University student associations, CBS
  website
• Partners emails and letters, especially those
  hosting clinics during that time frame
• External Events Whats Your Type Events,
  Clinics, Summer Student Orientation packages
• Internal email to employees

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Orientation to be a CBS/ASL Volunteer

• In person Orientation Sessions
• for urban participants
• Phone Sessions for rural participants
• Volunteer Package pledge sheets, clinic
  information, eligibility information, phone
  script, rules and regulations, flyers, volunteer
  application forms

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Student Recruitment Activities

• Information table at local grocery store
• Facebook
• Donor Parties/ Blood BBQs
• Life Bus
• Local Radio Station
• Blogs
• Door Knocking

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Tracking

• Students filled out pledge
• forms with donors names
• Submitted forms to CBS for
• data entry
• Pledge lists were checked
• once a week to see how many
• donors attended
• Students received weekly updates
• on their progress

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Sample Pledge Sheet
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Recognition Event

• All students participants and sponsors invited
• Top two prizes awarded to students who recruited
  most donors and new donors
• Random draw for other participants who qualified
  for a bursary
• Included students bios for award winners
• Not every student received a bursary

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Recognition Event

• 2 weeks after program ends
• Partner put on event for free (Manitoba)
• Media attended
• Drew for the names of bursary winners

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Summary of Results
Both provinces exceeded collection targets in
July/ August!
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Challenges

• Need an online tracking device
• Geographic
• Human Resources
• Maintaining Timely Communication
• Gathering Signatures
• Too many sponsors wanting to participate

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Student Evaluation of Program

• Overall positive experience
• Student Feedback
• 90 of recruiters felt our goal was attainable
  (25 donors)
• 72 said they would participate again next year
• 100 said this is a great program for students
• 71 did not find being in a rural area put them
  at a disadvantage
• 58 said they would tell their friends

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Lessons Learned

• Program supported local collections during summer
• Rural Students were successful even though they
  had fewer local clinics to recruit to
• Program was attractive to sponsors (helping youth
  and patients in need of blood)
• Web Component is important
• Find the leaders and enable them to excel

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Lasting Benefits

• Lasting student involvement in CBS volunteer
  programs
• Whats Your Type Curriculum Speakers
• Clinic Volunteers
• Summer Students
• Workplace Champions
• University Youth Councils
• Special Event Speakers (Partners for Life
  Breakfast)
• 2nd and 3rd time donations
• Positive public perception for CBS and Sponsors
• Better educated individuals spreading the word to
  the public