BODYWORX

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BODYWORX

What every man should know about taking care of
his body
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What is it?

• Mens Health booklet
• Created by Ottawa Public Health in 2001
• Adapted by KFLA Public Health in 2005
• Launched in April 2006 by
• KFLA Public Health
• hearts_at_work
• Safe Sober Community Alliance

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Key messages

• Health issues pertinent to men
• Heart disease
• Stroke
• Cancer colorectal, prostate, testicular
• Diabetes
• Dealing with Stress
• Depression
• Healthy sex life

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Key messages

• Healthy lifestyle information
• Active living
• Healthy eating
• Healthy weights
• Tobacco free living
• Low risk drinking
• Things to discuss with your doctor

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Why?

• Men pay less attention to healthy lifestyle
  information than women
• Men are socialized to take more risks
• Men are less likely to have regular checkups with
  their doctors
• Public Health Agency of Canada website, 2006

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Why?

• Although men exercise more, they are also more
  likely to smoke, binge drink, eat poorly and be
  overweight
• Men have higher rates of chronic disease and
  fatal injuries
• Public Health Agency of Canada website, 2006

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Why?

• Prevention practices often not discussed or not
  known ex. Testicular self-examination
• Mental health issues viewed as a womans
  problem but depression and anxiety are major
  issues
• Public Health Agency of Canada website, 2006

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BODYWORX Promotion

• Attention all men
• (and the women who love them)

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BODYWORX Promotion

• Newspaper ads in 6 local papers
• hearts_at_work newspaper columns
• 30-second TV commercial
• Giveaway promotion
• Rink Board ad at local arena
• Roll up display banner

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Newspaper ad
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Rink Board ad
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BODYWORX Promotion

• News release
• Radio interview segment
• Workplace Kits to 60 local workplaces
• Mail out to doctors offices, libraries, fitness
  centres, LCBO, Beer Store
• Public Health newsletter articles
• COGECO Cable TV promotion
• Public Health events, displays

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Distribution

• Calls from men of various ages
• Half of calls from women
• High school gym classes
• Workplaces
• Partner organizations
• Local military base

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Process Evaluation

• Calls received 170
• Booklets distributed 1,256 during campaign
• Feedback / comments only a few received but all
  positive some called back looking for a womens
  health booklet

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Feedback

• My husband doesnt usually read health
  information but I caught him on the couch reading
  Bodyworx. I couldnt believe it, good job!

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Future plans

• Further promotion via newspaper articles and
  newsletters
• Mail outs to workplaces, libraries, doctors
  offices
• Plan to promote along with a newly created
  Womens Health Booklet

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Thank you Debra Vine, PHN KFLA Public
Health Cathy Edwards, PHN Coordinator Greater
Kingston Area Safe Sober Community Alliance