OWN YOUR FUTURE

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OWN YOUR FUTURE

• Long Term Care Planning

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The OWN YOUR FUTURE Campaign

• 2nd Phase of an effort between the Commonwealth
  of Virginia and the U.S. Department of Health and
  Human Services (HHS)
• Provides information about long-term care
  planning
• Will target all Virginians between the ages of 50
  and 52

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OWN YOUR FUTURE Campaign How Will It Work?

• Governor Kaines press conference
• Governors Letter
• Consumer Resources Long-Term Care Planning Kit
• Media Campaign

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LONG-TERM CARE PLANNING KITThings to Consider

• Long-Term Care Insurance
• How to compare policies
• Establish Legal Directions
• Who can you count on to help
• What your community has to offer
• Your HomeWill it remain a good fit

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LONG-TERM CARE PLANNING KITVirginia Specific
Information

• Facts about Long-Term Care Insurance in
  VirginiaVirginia SCC, Bureau of Insurance
• A Quick Guide to Virginias Resources
• List of Companies that carry Long-Term Care
  Insurance
• Information about the Partnership

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LONG-TERM CARE PLANNING KITA DVD

• Partnership with Genworth Securities
• Target Audience45 to 70 years middle income
  with consideration for lower income options
• The DVD will provide guidance about the steps
  that people should consider in planning for their
  future long-term care needs.

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OWN YOUR FUTURE CAMPAIGNPlanned Promotion

• E-mail from Governor Kaine to all State employees
• Mailing to Virginias Largest Employers
• Letter to State Legislators from Commissioner
  Julie Christopher
• Letter to the Faith-Based Community
• Letter to Public Libraries
• Letter to Insurance Carriers
• Virginia Department for the Aging Website

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QUESTIONS?