Exporting To Canada

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Exporting To Canada
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• Program
• Pre-amble
• Canadian Facts and Figures
• British Columbia Facts and Figures
• Info About Orca Creative
• Our Business in Canada
• How We Achieved it.
• Some Barriers to Success

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• Some
• Facts and Figures
• What do you really know about
• CANADA?

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• 2nd largest Land Mass
• 49th Parallel to North Pole
• Atlantic to the Pacific Ocean
• 3 territories
• 10 Provinces
• 2 Official Lanquages
• Most Diverse Culturally in the World

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Provinces and Territories

• Newfoundland and Labrador
• Prince Edward Island
• Nova Scotia
• New Brunswick
• Quebec
• Ontario
• Manitoba

• Alberta
• Saskatchewan
• British Columbia
• Yukon Territory
• Northwest Territories
• Nunavut

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British Columbia

• Gateway to the Pacific
• Washington States Closest Canadian Trading
  Partner
• British Columbia is the westernmost of Canada's
  10 provinces.
• Washington State, Idaho and Montana border B.C.
  to the south, Alberta to the east, the Northwest
  and Yukon territories to the north, and Alaska to
  the northwest.

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British Columbia

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British Columbia

People of British Columbia population 4.31
million people as of July 2006. Home to people
of many different origins, cultural traditions,
languages, ethnicities, and religions. B.C.'s
aboriginal people are known as First Nations.
There are 197 First Nations bands in the
province, such as the Gitxsan, Haida, Nisga'a and
Squamish. The top 10 languages spoken are now
(according to the 2001 Census) English, Chinese
(including Cantonese and Mandarin), Punjabi,
German, French, Tagalog, Spanish, Italian,
Korean, and Dutch. Each year, over 40,000
immigrants from around the world arrive in B.C
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British Columbia

One Big Province B.C.'s total land and
freshwater area is 95 million hectares, larger
than France and Germany combined. Only 30
countries are larger. British Columbia only
occupies about 10 per cent of Canada's land
surface. B.C. has more than 850 provincial parks
attracting about 24 million visits every year.
Since 2001over 1.8 million protected hectares in
the Central Coast and North Coast of B.C.
preserve some of the worlds largest intact
temperate rainforests. This includes 200,000
hectares of habitat for the world-famous Spirit
Bear, B.C. official mammal.
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British Columbia

More Than Beautiful Scenery Natural resources and
related manufacturing industry B.C.s top
employers. British Columbias fastest growing
sectors are  Tourism, hospitality and
entertainment Information technology,
Engineering and scientific services Advanced
manufacturing and Financial, business and
information services.
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British Columbia

• More Than Beautiful Scenery
• B.C. is the third largest film production centre
  in North America after New York and Los Angeles
• The six leading technology clusters in B.C. are
• Biotechnology/life sciences,
• Energy technologies,
• Information and communications technology,
• New media,
• Sustainability technologies
• Wireless technologies

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Established 1980
A Global Design Firm
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A Global Design Firm

• Vancouver, British Columbia
• Woodinville WA, U.S.A.
• China (3)
• Europe (3)
• Czechoslovakia (1)
• Poland (1)

North American Offices
Affliate Offices
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GlobalServices

• Design
• Engineering
• Production
• Project Management
• Storage
• Deployment
• Installation
• Logistics Management
• Document Management

Include the followng
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Full Architectural Design and Engineering Inter
ior Design Sales Centers Visitor
Centers Museums Mall Kiosks Custom Trade Show
Exhibits Pavilions Custom Displays Point of
Purchase Programs Graphic Design /
Production Environmental Signage Branding Logis
tics Management and Transportation
GLOBAL PRODUCTS
Turn Key
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B.C. Olympic / Paralympic Winter Games
Secretariat Weyerhaeuser Canada /
U.S. Starbucks Canada / U.S.A. ATT Cingular
Wireless Washington Mutual Bank Trans-link Boe
ing Aircraft Canada / U.S. Seattle Art Museum
Outdoor Sculpture Park Spacelabs Healthcare
Swiss Water Canada Fox Sports Network, Canada /
U.S. Japan Radio Mfg
Clients Served
Partial List U.S. and Canada
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Mercedes Benz SAP AG Vies Mann Werke Messe
Frankfurt Services Loewe Opta Dt. Messe
AG MB-Capital Staatskanzlei Rheinland
Pfalz Michelin Boeing Aircraft. Spacelabs
Healthcare Swiss Water Canada Fox Sports
Network
Clients Served
Partial List Europe
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BJinn Pin Electronic Corp MEK
Technologies BiWin Manufacturing Hai Po
Systems Government of Hong Kong Shanghai
General Motors
Clients Served
Partial List Asia
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Projects Delivered To
Many Exotic Places

• Beijing
• Shanghai
• Tokyo
• Dubai
• Monte Carlo
• Paris
• Frankfurt
• London
• Kuwait
• Amsterdam
• Kent WA

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Orca CreativeGroup Inc.Virtually Unknown In
British Columbia
January 1st 2005
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By March 2007
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Delivering
two million
In 2010 Related Projects
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Bidding on
almost 10 million more
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How Hard Was It?
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Really ?Not that hard at all

• But it did require work, lots of it

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Established 1980
Research Awareness Positioning Strategic and
Tactical Planning
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Research Orca Deliverables Who was doing similar
things in B.C. and how were they selling it What
was the best means of becoming aware of
opportunities What did Orca need to do to be both
qualified and acceptable to B.C. Organizations
Established 1980
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Awareness Increase the awareness of local (WA)
influencers as to Orcas existence and
credibility Increase Orca visibility in our
target market Increase Orca awareness of pending
opportunities in our target market.
Established 1980
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Positioning We involved our clients We opened
offices in B.C. We associated Orca with credible
WA organizations and got involved. We networked
very seriously in B.C. and the U.S.
Established 1980
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Strategic and Tactical Planning We planned our
marketing/ sales strategy in advance and stayed
consistent We intentionally did not oversell our
capabilities. We are selective in what business
we go after and we are careful to deliver as
promised We looked for and found opportunities
created by the games but not related directly to
the games. We forged alliances and developed in
country partnerships.
Established 1980
We educated ourselves as to what sustainability
and legacy really meant to those responsible
for the 2010 winter games
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What We Found
A Welcoming Audience Helpful Agencies (U.S. and
Canada) Open and Fair approach to awarding
contracts Minimal barriers to market entry (the
border not withstanding) Solid opportunities
which will continue beyond the 2010 games
themselves
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• Barriers to Success
• Lack of Commitment
• Impatience with process
• Lack of Planning and Follow up
• Failure to understand the culture
• Failure to understand the market
• Waiting for the Big Deal
• Inconsistent or Confusing messages

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Established 1980
A Global Design Firm
Thanks You