Market Update for Clifton Park Center

1
Market Update for Clifton Park Center

• The Media Choice of New Yorks Capital Region

February 2009
2
Over 1 million adults reside in the
Albany/Schenectady/Troy DMA
Adult Population by County
62 live in the MSA
Source 2008 Scarborough Research Feb 07 to Jan
08
3
Over 196,000 adults shopped Clifton Park Center
in the past 3 months
Mall traffic is equally divided between the
frequent shopper (past 30 days) and less frequent
shopper (past 30 to 90 days).
Source 2008 Scarborough Research Feb 07 to Jan
08
4
Population Density15 miles from Clifton Park
Center
Source MapInfo
5
Mall Cross-Shopping past 30 days
Source 2008 Scarborough Research Feb 07 to Jan
08
6
Clothing Stores Shopped by CPC shoppers
Source 2008 Scarborough Research Feb 07 to Jan
08
7
Stores Shopped by Index
Source 2008 Scarborough Research Feb 07 to Jan
08
8
Retail Category Spending by Index
Source 2008 Scarborough Research Feb 07 to Jan
08
9
Retail Category Spending past 12 months
Reflects amount Clifton Park Center (30 day)
customer households spent on category over the
past year, not where they made their purchases.
Source 2008 Scarborough Research Feb 07 to Jan
08