Brooke Rawson

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Applying Social Media within Student Development

• Brooke Rawson
• AmeriCorps VISTA
• Center for Community Engagement
• West Virginia Wesleyan College
• April 20, 2009

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In this session

• An introduction to social media and social media
  tools
• Facebook, YouTube, Wikis, Google Apps and Twitter
• Best practices of social media
• How social media can be effectively used in
  Student Development
• General QA

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So, what is social media?

• Social media is an umbrella term that encompasses
  all of the online activities that integrate
• technology,
• social interaction/ collaboration, and
• content - documents, stories, pictures, videos,
  etc.

• Social media is a set of online tools that
  complement an organizations current activities
• Marketing and PR
• Project Management
• Recruitment
• Document Sharing
• Fundraising
• Training
• Group Coordination

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Types of social media

• Document Sharing
• Picture/Video Sharing
• Project/Event Management
• Publication
• Social Networking

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Results of the Interest Survey
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Results of the Interest Survey
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Results of the Interest Survey
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Social Media Tools
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1. Facebook

• Began as an online network of colleges/universitie
  s - now its open to everyone!
• Stay connected with friends or fans
• Share photos, videos, links, etc.
• Facebook complements
• Marketing/PR
• Event creation/management/ recruitment
• Networking
• Applications like it
• MySpace
• Ning

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Facebook Best Practices

• Connecting with your Fans
• Pages vs. Profiles vs. Groups
• Status updates
• Pictures
• Event coordination
• Example profiles
• Center for Community Engagement (CCE)
• West Virginia University Arts and Entertainment
• Bonner National Network
• WVWC Alumni

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Facebook Student Development

• Inform everyone of your Facebook presence
• Embed links within admissions materials, emos,
  other social media websites, etc.
• Create and manage events
• Guests can RSVP, send messages to update
• Example Campus Activities Board (CAB) events
• Post photos/videos of various events or projects
• Tag students, faculty and staff to keep them
  connected
• Example CAB events

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Questions/concerns about Facebook?
Contact me! Rawson_be_at_wvwc.edu x8397
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2. YouTube

• Began as a resource for entertainment - now
  popular with universities, non-profits,
  corporations, etc.
• Publish videos and send links via email,
  Facebook, etc.
• YouTube complements
• Marketing/PR
• Education
• Training
• Applications like it
• Vimeo

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YouTube Best Practices

• Produce and publish videos about
• Programs/Offices
• Issues
• Policies/Rules
• Events
• Linking or embedding within other sites
• Example profiles/videos
• CCE
• WVWC Bobcat Sports
• Trayless Tuesdays video
• Study Abroad video _at_ OkState

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YouTube Student Development

• Share information and educate
• Videos that train or educate students about
  specific WVWC policies or offices
• Example Housing and Residence Life
• Create videos for and about events and/or
  programs
• FlipCams - the inexpensive way to create quality
  video
• Example OSU Study Abroad program

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Questions/concerns about YouTube?
Contact me! Rawson_be_at_wvwc.edu x8397
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3. Wikis (Pbwiki)

• A website for online collaboration by multiple
  contributors
• Wikipedia
• Information/documents stay in one place less
  email clutter
• Wikis complement
• Marketing/PR
• Education
• Document/Project Collaboration
• Event Coordination
• Applications like it
• WetPaint
• MediaWiki

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Wikis Best Practices

• A hub of online and digital resources -
  documents, photos, videos, links, etc.
• Event/project coordination
• Document collaboration
• Easily embed media (YouTube videos, photos,
  presentations, etc.)
• Example sites
• CCE (wvwc.pbwiki.com)
• Bonner Network (bonnernetwork.pbwiki.com)
• WVWC RESULTS (On CCE wiki)
• MLK Service Awards (On CCE wiki)

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Wikis Student Development

• Q Wouldnt our own respective websites cover
  most of what a wiki can do?
• A Yes!
• However, consider wikis as a place for
  inter/intra office resources
• Documents, photos, videos, event/project
  information
• Example CCE wiki (wvwc.pbwiki.com)

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Questions/concerns about Wikis?
Contact me! Rawson_be_at_wvwc.edu x8397
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4. Google Apps

• A series of office applications that is Google
  centralized
• Includes
• Calendar, Docs, Gmail, Forms and more!
• Less Marketing/PR, more behind the scenes work
• Google Apps complement
• Document collaboration and sharing
• Calendar sharing
• Gathering information via forms
• Applications like it
• Wiggio
• SurveyMonkey (Forms/ Surveys)
• Open Office

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Google Apps Best Practices

• Share individual/office calendars as a group
• Edit, share or publish office documents (Word,
  Excel and PowerPoint)
• Create basic forms and surveys
• Examples
• CCE Staff Calendar (wvwc.pbwiki.com/Calendar)
• 2009/2010 Work-Study Form
• Pre-training survey for this session!

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Google Apps Student Development

• Staff Calendar
• Keeps track of events, meetings and deadlines
• Example CCE (wvwc.pbwiki.com/Calendar)
• A hub for personal/office documents
• Keeps documents and presentations centralized
  available from anywhere in the world!
• Create forms for student activities
• Inserts information directly into an Excel file
  for simple organization
• Example Social Media Interest Survey

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Questions/concerns about Google Apps?
Contact me! Rawson_be_at_wvwc.edu x8397
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5. Twitter

• Uses status updates (like Facebook)
• A tweet 140 characters
• Popular amongst older users
• Majority are over 35
• Even Congress uses it!
• Twitter complements
• Marketing/PR
• Sharing resources (photos, videos, documents,
  etc.) via links
• Applications like it
• Ping
• Facebook status updates

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Twitter Best Practices

• Share links to important resources
• Post deadlines for students, faculty and staff
• Follow other schools, students, faculty, staff,
  and organizations
• Example profiles
• WVWCService
• University of Louisville Student Life

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Twitter Student Development

• Update the campus on deadlines, events and links
• Event and deadline reminders for students,
  faculty and staff can be posted
• Post links to sections of your website or other
  social media sites
• Examples WVWCService and University of
  Louisville Student Life

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Questions/concerns about Twitter?
Contact me! Rawson_be_at_wvwc.edu x8397
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Social Media Implementation

• Recruit
• Student assistants or volunteers can help your
  office plan, create and manage social media
  tools.
• Plan
• Be strategic - allow various tools to complement
  each other.
• Use the same information with each application.
• Share Learn
• Embed links to your social media tools within all
  of your media outlets - from websites to
  brochures.
• Learn by doing - its the best way to harness the
  ins and outs of any application.

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QA
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For more information or to set up a personal,
in-depth session for specific tools
Contact me! Rawson_be_at_wvwc.edu x8397