Anne Friedberg, The Mobilized and Virtual Gaze in Modernity

1
Anne Friedberg, The Mobilized and Virtual Gaze
in Modernity

• 253 New forms of public discourse
• Crisis of confidence in eye
• 254 rise in optical research
• Emergence of cinema in mobile gaze
• Flaneur reverses panopticon model
• Panoptic regime of power
• 255 Foucaults panoptic mechanism

2
Anne Friedberg, The Mobilized and Virtual Gaze
in Modernity

• 256 Foucualts panopticon tends to be
  non-corporeal
• Tower guard vs. film spectator
• Imaginary visual omnipotence
• 257 Alternative models of panorama and diorama
• Disguised to transport viewer rather than confine
• Panorama--360 cylindrical painting

3
Anne Friedberg, The Mobilized and Virtual Gaze
in Modernity

• 258 Panorama does not mobilize corporeal body
• Provided virtual spatial and temporal mobility
• 259 Devices that concealed machinery
• Fascination with landscape art and travel
  literature
• 260 Daguerre creates diorama
• Diorama constructs and reconstructs relation of
  viewer to space/time

4
Anne Friedberg, The Mobilized and Virtual Gaze
in Modernity

• 261 Paradoxas mobility become more virtual,
  viewer became more passive
• Diorama viewer not gaining mastery
• Instead engaged in pleasures of mastery over
  artificial
• Both panoptic and dioramic require degree of
  spectator immobility

5
Janet Wasko, The Political Economy of Film

• 221 Institutional approach to film
• Cinema as economic institution
• Film as form of mediated communication
• Political economy
• 222 Study of political economy rooted in 18c
  study of capitalism
• 19c shift from macro to micro economics
• 223 Reluctance to think about political economy
  of communication
• Notion of studying communication and media as
  commodities

6
Janet Wasko, The Political Economy of Film

• 224 Historical analysis mandatory to study of
  political economy
• Economic and political analysis
• 225-226 Media economics
• 227 Political economy of film opens up new
  critical strategies
• Film as tangible product
• e.g. concerns of political economy with
  popularity of U.S. films

7
Janet Wasko, The Political Economy of Film

• 228 Political-economic study of film requires
  industry study
• 229 Relatively easy access to film
• Depend on such texts for basic information
• Profit-motivated goals of industry rarely
  questioned
• 230 Tendency to dismiss film as mere
  entertainment

8
Janet Wasko, The Political Economy of Film

• 230 Need to see film as part of larger media and
  communication and industry
• Fewer and fewer companies controlling
• International expansion of U.S. film industry