Election Outlook and Impact on Magazine Industry

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Election Outlook and Impact on Magazine Industry
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29 days
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2004 Bush states that Obama is trying to win

• Indiana
• Missouri
• Florida
• Colorado
• Nevada

• Iowa
• New Mexico
• Ohio
• Virginia
• North Carolina

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2004 Kerry states that McCain is trying to win

• New Hampshire
• Minnesota
• Wisconsin
• Pennsylvania

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Senate House

• Now
• 51 Democrat
• 49 Republican
• 35 seats up
• 23 Democrat
• 12 Republican
• Likely Democrat pickup
• 4-8 seats

• Now
• 235 Democrat
• 199 Republican
• All 435 seats up for reelection
• Retirements
• 26 Republican
• 6 Democratic
• Likely Democrat pickup
• 10-20 seats

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Senate Races to Watch

• Virginia
• New Mexico
• Colorado
• New Hampshire
• North Carolina

• Minnesota
• Oregon
• Alaska
• Maine

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New Congress

• New, more moderate members
• Close to a 60-vote majority in Senate
• Major reshuffling of Senate committee chairmen

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Challenges for a new President and a new Congress

• Must deal with
• Iraq
• Economy/budget/ financial crisis/ taxes
• Promised they would deal with
• Health Care
• Energy Security/Climate Change
• Pressure to deal with
• Immigration, trade, education, issues for key
  constituencies

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Other First-half 2009 Priorities

• While grappling with the economy, Congress may
  look to pass politically popular, no-cost
  legislation
• This could produce legislation favorable to
  magazine interests e.g. a Shield law to protect
  journalists
• .or less favorable, e.g., advertising
  restrictions

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Magazine Specific Areas of Concern in 2009

• Retaining current tax deductibility of
  advertising
• Avoiding new restrictions on direct-to-consumer
  prescription drug advertising
• Digital policy issues

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Issues that could impact all Business

• Taxes
• Financial regulation
• General regulation and mandates

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Political Action Committee