39th ECCE meeting

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39th ECCE meeting

• Moscow, 21 22 May 2004

Richard Coackley Delegate to ECCE Institution of
Civil Engineers
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Contacts with the media and State of the Nation
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The voice of members

• ICE member satisfaction survey April 2003
• Members want ICE to promote civil engineering
  and influence politicians and decision makers
• To raise the profile of the Civil Engineer was
  one of the top priorities for ICE members
• ICE should do more to raise the importance of
  Civil Engineering to society

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Communications

• Following the advice of members, ICE has invested
  heavily in its Marketing and Communications
  Division
• Pro-active media department sells civil
  engineering stories to national media and press
• ICE gives authoritative views and advice on
  issues related to UKs infrastructure

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State of the Nation

• Main tool in gaining media coverage and
  attracting Parliamentary interest
• Looks at and assesses the state of UK
  infrastructure
• Yearly launch in the Houses of Parliament in
  London in 2003, nine government ministers and 40
  MPs attended the launch
• Attracted coverage in BBC and major newspapers
• In 2004, five supplementary regional versions

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Agenda for change

• Statement of ICEs position on key issues, e.g.
  transport, energy, environment.
• Launched in relation to national, regional or
  local elections
• First produced in 2001 for the general elections
• Local versions made for elections in Wales,
  Scotland and Northern Ireland in 2003
• In 2004, a London version for the local elections

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Dealings with Parliament

• ICE gave evidence to three Parliamentary Select
  Committees in the last six months on
• Energy and the Nation Grid
• Water and Climate Change
• International Development Policy

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Dealings with Parliament and Government

• ICE has submitted written evidence to over ten
  inquiries by Parliamentary Select Committees in
  the last 12 months
• Private briefings, dinners etc. with key civil
  servants and parliamentarians on topical issues
• Attendance and events at the political party
  conferences each autumn

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Dealing with media

• ICE is frequently referred to in the press in
  relation to topical issues such as flooding,
  energy crisis, transport problems etc.
• ICE members are frequently being used by media as
  experts
• The Communications Team targets press and media
  with topical stories and press releases

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Conclusion

• The last year, ICE has been able to make the
  civil engineering profession more visible in the
  UK
• ICE has the advantage of being an independent,
  non-political organisation giving an
  authoritative voice on major political issues
• ICEs main resource the members and their
  voluntary contribution

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