SelfTest Questions. 1

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Self-Test Questions. 1
A(n) _____ is an offer of an item of merchandise
or service either free or at a reduced price
that is used to provide an extra incentive to
purchase. A) coupon B) sample C) premium
D) rebate E) off-price deal
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Self-Test Questions. 2
Acushnet ran a promotion offering a box of
fifteen Pinnacle golf balls for the same regular
price as twelve balls. This is an example of a
A) price-off deal B) premium C) bonus pack
D) rebate E) trade allowance
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Self-Test Questions. 3
Coors Light beer's heavy financial involvement
with and support of freestyle skiing
competitions, beach volleyball tournaments, and
other sporting events are examples of
A) premiums B) trade shows C) exhibitions
D) event marketing E) contests
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Self-Test Questions. 4
______ is defined as a direct inducement that
offers an extra value or incentive for the
product to the sales force, distributors, or to
ultimate consumer with the primary objective of
creating an immediate sale. A) Brand
advertising B) A sales promotion C) Direct
marketing D) A promotional allowance
E) Specialty marketing