Show Me Cottey

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Show Me Cottey!
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Understanding YOUR Role in Cottey Recruitment
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Cottey is your college
YOU support us through your dues paid to the
P.E.O. Sisterhood. YOU support us by awarding
state scholarships. YOU support us by referring
and encouraging students to consider Cottey.
We appreciate your support!
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Todays Student

• Information Overload
• Technology at their fingertips
• 4096 College Choices in the United States

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Parents of Todays Students

• Protective
• Involved
• Demanding
• Hover
• Push/Encourage
• Expect a lot

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The question for us is, HOW CAN WE COMPETE?
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THE ANSWERIS YOU!
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P.E.O. Influence

• Our students list P.E.O.s as the number two
  influence to attend Cottey!
• The number one influence listed? Parents.

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Spotlight on Success
Chapter Involvement

• Host a Going Away to College Shower for a
  student in your area.

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Fall 2008Enrollment Pyramid
P.E.O. REFERRALS
Non-P.E.O. REFERRALS
Enroll 190
89 enroll
101 enroll
168 admits
Admitted 328
160 admits
Completed Apps 342
176 complete
166 complete
319 Apply
Applications 525
206 apply
Prospects 7,595
3,741 non-PEO prospects
3,854 P.E.O. Prospects
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What Does This Mean?
We need your help!
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One By One

• Referrals
• Campus Visits
• Scholarships

build our incoming class!
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For Women, By Women, About Women
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Strengths and Challenges

• Strengths
• Solid two-year academic program
• International experience
• Geographic diversity
• Focus on women
• Distinctive P.E.O. relationship
• Safe, friendly local community
• Size
• Cost (gross and net)
• Suite life
• Exceptional dining service

• Challenges
• Lack of accurate understanding of Cottey within
  P.E.O.
• Lack of broad awareness in the general
  marketplace
• Type two-year college
• Type womans college
• Location
• Size
• Cost
• Turnover in admission staff
• Turnover in P.E.O. officers

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What can you do?
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How Can You Help?

• Continue to refer students.
• Attend area college fairs and visit local high
  schools.
• Host a student gathering.
• Help students visit campus.
• Encourage students to complete the application
  process early and deposit if accepted.
• Be supportive throughout the decision-making
  process.

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What is the Profile of aCottey Student?

• Average Entering Freshman
• GPA 3.37 ACT 22/SAT 1021
• Spirit of adventure
• Not afraid to leave home
• Desire to grow
• Ready to be challenged in the
• classroom
• Ready to get involved

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Send in names of potential students!
Q Where can I find them?
A ? Relatives ? Neighbors ?
Newspaper ? Church ? P.E.O.
Teachers/Counselors
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Representing Cottey
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A Fair to Remember
P.E.O.s attend a majority of college fairs for
Cottey. You are our main voice in the college
fair circuit!
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• Many students in your state arent aware of
  Cottey.
• Your table at a college fair may be a students
  first impression of Cottey!

Therefore, it is imperative that P.E.O.s give the
best and most accurate depiction possible of
Cottey during that first impression!
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How can P.E.O.s most effectively represent
Cottey during college fairs?
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College Fair Guidelines

• Cottey is a member of the National Association
  for College Admission Counseling (NACAC).
• The Association creates rules that colleges must
  follow that lead to greater professionalism
  within the admission field.
• These guidelines are provided in the College Fair
  Recruitment Package available from the Office of
  P.E.O. Relations
• Always ask the guidance counselors if there are
  additional rules for the fair

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When representing Cottey at a college fair,
please refrain from

• Actively pursuing students who have not
  approached your table.
• Giving students items other than those you
  received in the information packet from the
  Office of P.E.O. Relations.
• Speaking of other colleges and universities,
  especially in a negative manner.
• Sitting behind your table looking uninterested or
  unapproachable.

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When representing Cottey,please do

• Arrive at least 30 minutes prior to the fair.
• Lay out all materials in a neat manner on top of
  a white table cloth.
• Stand behind or beside your table at all times.

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Also

• Answer questions for students, but if a subject
  comes up that you are unsure of, please dont be
  afraid to tell a student that you dont know the
  answer. The Admission Office staff will be happy
  to answer her questions fully.
• Write notes on student cards. Details from your
  personal visit with a student are helpful!
• Make sure to fill out all appropriate evaluations
  for the college fair and Cottey!

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When in doubt
Use your state contact!
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Going Back to High School
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What High School Counselors Want to Know

• Academic Requirements
• Curriculum
• GPA, ACT, SAT
• Cost and Scholarships
• Deadlines

• Why would a student from XYZ High School attend
  Cottey?
• Remember Cotteys strengths!

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Organizing a Student Gathering

• Request a list of prospective students in your
  area from the Office of Enrollment Management or
  from your state or area Cottey Chairmen.
• Invite local Alumnae to attend the event and
  share their Cottey experience lists are
  available from the Office of Alumnae Relations.
• Request current materials from the Office of
  P.E.O. Relations to hand out to prospective
  students.

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Planning your gathering

• Spread the word among P.E.O. members and other
  chapters and encourage them to personally invite
  students.
• Secure a location church, home, community
  center, library.
• Provide refreshments.
• Be Creative!

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Resources Available From Cottey

• Recruitment Publications FREE!!!
• Cottey Photo display (10)
• Cottey Recruitment Video/DVD (10)
• Cottey Table Drop (25 or 75)

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The Office of P.E.O. Relations

• P.E.O. Relations is here for YOU!
• Order materials for a college fair, high school
  visit, student gathering, or chapter program

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Always remember
YOU Are COTTEY!
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YOU CAN HELP TOO!!!

• When students receive messages from a variety of
  sources, they are more likely to listen.
• If you personally referred a student, you already
  have a voice!

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Create student delight!
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Develop an emotional connection!