Auto Conx CNHI

1
Auto Conx / CNHI

• Understanding E-Commerce
• and Auto Conx

2
Auto Conx / CNHI
Product Overview
3
Features of Auto Conx
You will see Find the Perfect Car Icon on the
home page of each CNHI Newspaper portal. When
consumer clicks on this link they will be
redirected to the Auto Conx dealer inventory site.
4
Getting Started
This page provides the consumer with their first
opportunity to search for a particular make
and/or model vehicle. The consumer is now in the
Auto Conx site, not the Newspapers site
This page also displays the Private Party ads fo
r that particular newspaper.
5
Starting your search
The Red box represents the search options for the
consumer. They can adjust the search settings
according to the vehicle they are looking for.
You will also see the default setting is set at
100 miles.
6
How the inventory is displayed
Once you confirmed your search options, and click
search" all dealers inventory will be displayed
according to your search criteria (Descending
order Year, Make/Model/ Price). At this point
the consumer can scroll up and down the vehicle
listings and select a particular vehicle to view.
7
Adjust your search
The Blue box to the left allows the consumer to
easily adjust the order in which they want to
search. Example by clicking on the year the
order in which the inventory is displayed changes
to the older cars listed first. If you click on
the year the newer vehicles will be appear
first. The same applies to all other search
options in the Blue menu.
8
Dealership Branding / Certified
Each dealership has the option of listing their
dealership logo as well as identify the vehicles
that are Manufactured Certified.
9
Features of Auto Conx
When a specific car is clicked on the consumer
will see the following screen.
One of the most important features on this scree
n is the Garage area, the Red box that can
display up to 4 additional cars the dealership
has in their inventory that meets the criteria of
the consumers search option. The key point here
is that the 4 cars displayed in the Garage are
from that specific dealers inventory and not a
competitor.
10
Features of Auto Conx

• Other features on this page
• are..
• A payment (estimated) Calculator.
• Links to the dealerships Phone , Fax, Website
  and Directions
  
• An email message button for the consumer to
  easily send the dealer an email about this, or
  other vehicles.
  
• Print a Used Car Brochure with photos and vehicle
  options
  
• We can host up to 25 photos of each vehicle

11
Window Sticker
12
Carfax Reports
Once a consumer clicks on a specific car they
will also see the vehicles options, VIN and
quick link to a Car Fax report. To view a Car
fax report all the consumer has to do is click on
the Car fax logo
13
Smart Search

• The Smart Search feature allows the consumer to
  search for vehicles in a variety of ways. The
  search headings include..
  
• Class
• Make
• Model
• Years
• Price
• Miles
• New Pre-Owned
• Certified
• Just in / separated by weeks 1-4
• Dealers
• The Screen Shot to the left only displays a
  portion of the search headings.
  

14
Features of Auto Conx

• If a consumer clicks on a Dealership listed on
  the Smart Search the page will reload with the
  following features
  
• Dealership contact info listed at the top of the
  page
  
• An Auto Notify feature that allows the consumer
  to be notified of any vehicles that are added to
  this site that match their search criteria.
  
• Power Buy allows consumer to email all dealers
  on this site on the vehicle their looking for,
  payment and trade in info
  

15
Auto Notify Function
16
Power Buy Function
17
Page views are growing
18
Auto Conx / CNHI

• Key Elements to
• E-Commerce

19
3 Key elements.

• 1. Data Collection
• Capturing photos and vehicle descriptions
• Most full service vendors provide this service
• Dealer Specialties, Nexteppe and In-House
  Solutions
  
• 2. Data Distribution / Feeds
• Sending photos and vehicle description to various
  websites such as ATC, Cars.com and Auto Conx
  
• Dealer Specialties, Nexteppe and In-House
  solutions.
  

20
Key elements of E-Commerce

• 3. On Line Presentation
• Display of Photos and vehicle description on Auto
  Conx, ATC, Cars.com and dealers proprietary site
  
• Controlled by Dealers Web Host or Portal in most
  cases
  
• www.autotrader.com
• www.Netlook.com

21
The Good
22
The Bad.
23
And the Ugly
24
Pros..Full Service Data Collectors

• Automated Data Feed to Auto Conx from
• Companies such as Dealer Specialties
• Using this method is simple and automatic, and
  requires no effort on the part of the dealership
  
• Inventory is automatically updated daily as a
  fresh feed is sent nightly
  
• This method will include any and all photos
  collected
  

25
Cons.Full Service Data Collectors

• Automated Data Feed to Auto Conx from
• Companies such as Dealer Specialties
• All vehicle data will have to remain exactly as
  it is sent through the feed
  
• Being automated once every 24 hours, the
  dealership cannot make real time edits or
  omissions to their inventory on the database
  
• This method operates independently of the
  AutoConx and AutoConx Plus Inventory Management
  Systems

26
Jeffs Logic.

• Newspaper/AC sites are a Mass Medium
• We depend on traffic from newspaper portals to
  drive traffic to the vehicle listings
  
• ATC and Cars.com are Niche sites
• They use Pay Per Click campaigns and Organic
  search to drive traffic to dealers inventory
  

27
Less risk than National Sites

• Auto Conx is 1/4 the costvery affordable
• Produces local leads allowing the dealer a
  greater chance to get the prospect to the
  dealership
  
• 30 Day contract / Month-Month
• Monthly Tracking Report

28
Main Objections

• How do buyers find my inventory and/or the Auto
  Conx site?
  
• Traffic from our Newspapers sites.promote page
  views, local and company wide.
  
• What tracking reports do you offer?
• Comprehensive reports that show page views,
  emails and much moreThese reports reduce the
  perceived risk for the dealer. Focus on the
  Viewed Window Stickers stat and page views.
• How does my inventory get to your site?
• The same way as you send your inventory to ATC
  or Cars.com. A Data Feed from companies like
  Dealer Specialties and CDM Data. We can accept
  feeds from In-house programs as well.
• Why should I use Auto Conx when Im already using
  ATC and Cars.com
  
• We are not trying to replace the national sites,
  Auto Conx is a compliment.
  
• You cant guarantee the geographic locations of
  the lead generated from national sites. The
  leads from Auto Conx have a high probability of
  being local given the Newspapers online audience
  is local.
• Dealers are not getting very many email leads
  from your site.
  
• Industry Stats show that consumers are reluctant
  to click on the send email button. The majority
  of shoppers still prefer to call the dealer
  directly.

29
Keep it Simple

• Newspaper portals favor local leads, unlike
  national sites
  
• Rates based on local exposure but also includes
  National footprint
  
• Far less expensive ATC 1.8-3k month, Cars
  1.2-2k month Auto Conx 100-400 month.Dealer
  Groups spend 10s of Thousands each month
  
• Tracking reports and local influence reduces
  perceived risk for dealer
  
• Auto Conx expense usually doesnt come out of
  traditional Ad budget
  

30
Setting up a New Dealer

• To set up a new dealers all that is required is
  to submit a New Dealer Form to me.
  
• Email your form to jbjones_at_cnhi.com
• Or jjsmith_at_cnhi.com

31
Auto Conx Options

• Auto Conx
• Dealer uses AC simply as a place to list
  inventory online for lead generation..usually
  large franchise dealers. They depend on other
  companies (like Dealer Specialties, CDM) for IVM
  and data distribution
• Dealership that need an IVM for their photos and
  Window Stickers and Buyers Guide..Still depend
  on other companies for data feeds.
  
• Auto Conx Plus (additional 99 month)
• AC is their primary source for managing all
  photos, vehicle descriptions and data
  distribution.
  

32
Auto Conx Recap..

• Cater to all dealers
• Strength of local leads / National Exposure
• Very affordable
• Newspaper is a credible source
• Accept data feeds from most Vendors
• Little maintenance from Newspaper Rep
• Monthly reports providing traffic to dealers
  inventory