Presentation to Ontario Automobile Dealer Association Regional Meeting

1
Presentation to Ontario Automobile Dealer
AssociationRegional Meeting

• David Campbell
• Boost Motor Group, Inc.
• January 14, 2009

2
Agenda

• Introduction
• Four Cornerstones
• Data Photo Collection
• Media Exposure
• Customer Engagement
• Metrics MeasurEmail
• VIP Initiative
• Pricing
• Autohound.ca
• Special Offer

3
Introduction

• Founded April 2004 as eBay Dealer Assistant
• Transformed to Automotive Solutions and Media
  Services Company
• 400 Dealers total and growing quickly
• Ontario, BC, Saskatchewan, Alberta, Quebec
• 70 Employees and growing
• Partnered with major media companies, software
  companies and manufacturers

4
Four Cornerstones

• Photo Data Collection

• 90 of consumers prefer real photos
• 77 more likely to visit your store
• 53 more likely to purchase

5
Dealer Customization
6
Four Cornerstones
7
Four Cornerstones

• Media
• Print is Dead
• If Trader is 40, wheres the other 60?
• myspace.com and facebook.com are here

8
Manufacturer Certified Search
9
Customers start on Google
10
Media Manager
11
Brochures and Point-of-Sale Material
12
Four Cornerstones

• Customer Engagement
• Website
• Visitor Forms
• Membership
• Carproof Lead generator
• Find Your Car
• Auto-response
• Dynamic e.g. Specials, Demos
• Languages

13
MeasurEmail
14
VIP Services
15
Pricing

• Bronze, Silver, Gold Packages
• Fixed Monthly Price or Variable
• Less other media discounts
• Wheels.ca (100)
• Driving.ca (100)
• Autohound.ca (300)
• Others (100)
• Average size customer 100/mth /-
  FOR THE OTHER 60

16

• Founded Spring 08 Full Launch Jan 09 in
  Ontario
• Owned by Dealers and CTVgm
• Approved by Honda Canada for 50 Co-op funding
• 150 dealers signed already anticipate 300 by
  launch
• CTVgm brings Canadas leading multi-media
  properties

17
Special Offer

• FREE GROUP SITE
• Sign today - 25 off First Visit
• Sign this month - Get 5 Free Videos

18
Contact

• Dave Campbell
• President
• (647) 222 1157
• dave.campbell_at_boostmotorgroup.com
• Boost LiveLine
• 416-487-7000
• sales_at_boostmotorgroup.com
• www.boostmotorgroup.com