ECommerce:

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E-Commerce Impacting the way we do business!?
Kip Pendleton AgriStar Global Networks
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What I KnowSo Far Or For Now

• Connectivity is Frustrating
• Channels Count Relationships Count
• Companies are trying to Cooperate/Collaborate
• Complexity results in Decision Making Timelines

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Food Feed Under Radical Change

• Mad Cow
• GMO
• StarLink
• GoldKist Chickens

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The Opportunity Ahead Is Integrated
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Business Focus 2001

• Develop Core Internet Business
• New Platform launched
• Marketing services/Ads/Storefronts
• Integrate with Retail Partners
• Pilot Programs
• Develop Catalog Business
• Extend online to an off-line business

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Technology

• Bricks, Clicks Revenue

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US Farmers
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Elements of Certified Supply
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• What is the Future?

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The Future Value Creation in a Global Marketplace
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Information

• Cost per Information Dropping
• Ticket to game consumer/market expectation
• Periods of value and no value
• Grain Animal ID

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Technology

• Communications Streaming Seamless
• Broad Band - Always on, two way very fast
  Hughes to personal
• Seamless - Blue Tooth
• New Technology Knowledge Mapping
• ValiGen DNA snips, 18 months, not GMO

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Consumption

• Specific Quality
• Consistent Batch/Flow
• Specific Traits
• Closed loop systems

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The Opportunity Ahead Is Integrated
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Logistics, Production Manufacturing

• Systems Approach that blurs Manufacturer,
  Producer Channel
• Markets of Many
• Information Links Year Round Provide Market Value
• Who You Are What You Do Will Create
  Opportunities
• Storage Movement

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The Future of Technology How it will Change
Agriculture

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It is a Business!What is the ROI?
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Thank You!Questions?