MORTGAGE HOLDERS COME HOME TO YAHOO

1
6
Fact Sheet
FINANCE SECTOR
Statement With 28 of users making Yahoo!
Finance their homepage and 80 visiting several
times each week, Yahoo! delivers a loyal and
affluent audience for clients to deliver
innovative marketing campaigns. Contact us at
sales_at_uk.yahoo-inc.com
YAHOO! HAS THE REACH TO HIT YOUR
TARGET

• YAHOO! SOLUTIONS
• 
  Maximise reach
• 
  Innovative and bespoke
• Impactful solus positioning
• Exclusive Y! sponsorship
• Exploit event association
• Integrated content
• Advertise in
  relevant editorial
• Define your
  audience group
• Leverage brand synergy

Your target?
870,000 Own Credit/charge card Have a Mortgage
Taken out Loan/Overdraft (14)
BRANDING
SPONSORSHIP
3.0m ABC1 Men, aged 15 (25)
5.9m Bank Online (48)
12.3m GB users
DIRECT RESPONSE
CONTEXTUAL
MORTGAGE HOLDERS COME HOME TO YAHOO!
FINANCIAL HABITS Yahoo! users are more likely
than typical GB individuals to 57 Do their
banking online 55 Have taken out a bank
overdraft in last 12 months 42 Have taken out a
bank loan in last 12 months 22 Spend more with a
credit card than normal 21 Be interested in
financial services advertising
SOURCE GB TGI 2002 Winter (Oct 2001-Sep
2002) SOURCE Forrester Research UK Internet
User Monitor 2002 Wave 2 (Nov 2002)