Title: Investor Presentation
1- Investor Presentation
- July 2004
- Daniel Harpin
- Sowmya Kumblekere
- Matt Livesay
- Kyle Myers
- Rick Pesarchick
- Matt Ragas
2About the Company
- Mailblocks was founded in 2002 by the late WebTV
co-founder, Phil Goldman, with a simple idea
improve the consumer email experience make it
faster, more manageable andabove all elsefree
from the aggravation of spam. - Mailblocks uses a highly effective spam blocking
and address authorization technology (called
Challenge/Response 2.0) to protect consumers from
unwanted mail. The Mailblocks service has been
widely praised by its customers for its ease of
use, affordable pricing and effectiveness.
3The Mailblocks Opportunity
- Email is now the second most popular mode of
communication today behind the telephone. The
number of email boxes is expected to grow at a
rate of 138 in the next five years. With this
incredible growth, comes opportunities, but also
problems, namely SPAM. - Regular email users now finds themselves
increasingly overwhelmed by the amount of SPAM
mail they receive each day. Some estimates show
that nearly half of all email received comes
unsolicited. Viruses are increasingly being sent
in SPAM mail as well. - The explosion in the amount of SPAM mail has
reached epidemic proportions, and business and
consumers are hungry for a solution that will
eliminate SPAM and put them firmly back in
control of their inboxes again.
4The Mailblocks Solution
- Mailblocks is a personal Web-based email service
that gives users a new email address which they
can use to block spam right away. Users can then
set up this account so that messages sent to
their other email addresses arrive in their
Mailblocks Inboxspam free. - Mailblocks will work with Hotmail, MSN, Yahoo!
Mail, AOL, and a users POP3 account (i.e.
Earthlink, RoadRunner, Bellsouth etc). This
extends Mailblocks' spam-free benefits to all of
a users other addressesso all the user ever
sees is the email they want. - Mailblocks has a very user friendly Web interface
and users can even access Mailblocks through
popular desktop email programs such as Microsoft
Outlook, Outlook Express, Entourage, Eudora and
Apple Mail.
5The Mailblocks Service
6Mailblocks Challenge/Response 2.0
7The Experienced Mailblocks Team
- Phil Goldman late founder and CEO
- - Founder and SVP of Engineering, WebTV
Networks
- - VP of Advanced TV Services, Microsoft
- - Author of 19 issued U.S. patents
Rich Landsman acting CEO/VP Engineering
- SVP of Technology and Operations, iUniverse
- Executive with InterTrust and Borland
International - Holds several patents as well
Phil Steffora VP Operations - Vice President,
Metromedia Fiber Network - Co-founder, MIBH (net
work services company) - Original architect of A
lta Vistas operational technology
Mailblocks Advisory Board - Andy Hertzfeld sof
tware artist and Macintosh forefather
- Rocky Pimentel partner, Redpoint Venture
Partners - Richard Scudellari partner, Morriso
n Foster LP - Bill Yont retired VP, WebTV Ne
tworks
8Strong Business Momentum
- The Mailblocks service continues to gain momentum
with subscription growth of 700 in the first
quarter of 2004. We acquired EmailAccount.com in
January. - Mailblocks is on track to release an innovative
new information management tool (calendaring and
contact mgmt) called Maxwell in the second half
of the year. - Mailblocks continues to receive favorable media
reviews and Maxwell received a coveted DEMOgod
award at the recent influential DEMO 2004
industry trade show.
9Strong Intellectual Property
- Mailblocks was issued two patents in 1997
(6,199,102) and 1998 (6,112,227) for its
challenge/response system and several more
patents are pending. - The technology requires senders who are not
listed on a person's accepted-recipient list to
reply to a question before their message will be
sent. - Given the growing interest in anti-spam
technology, we believe there are significant
licensing opportunities for our patents and that
this IP holds significant intrinsic value.
10Strong Favorable Press
- We have generated an incredible amount of
positive press for a company of our size due to
the high quality of our technology and the huge
demand for SPAM solutions. - Weve received positive reviews this year already
in
- - The Wall Street Journal - NextGen Electronics
- - PC Magazine - San Jose Mercury News
- Mobile PC - Forbes.com
- - PC World - USA Today
11Mailblocks Target Market
- Current Target Market
- Mailblocks has focused its product development
and marketing efforts on serving the consumer
side of the anti-spam solutions field to date.
We offer tiered levels of service via
subscription. - Our Mailblocks consumer service has been widely
praised by consumers and the media, but it faces
heavy competition by high profile rivals with
competitive pricing plans Hotmail, Yahoo! etc. - Future Target Market
- The Mailblocks team has a deep technology and
engineering background. We are a pioneer and
proven player in the anti-spam solutions field,
but we face pricing pressures. - A substantial opportunity exists to take our
existing technology and expertise and focus it on
new product and licensing opportunities on the
enterprise and ISP side of the industry.
12Mailblocks Capital Requirements
- Mailblocks has been entirely self-funded to date.
The late Phil Goldmans family is currently our
largest shareholder and has provided us with
bridge financing. - We are raising our first round of venture capital
financing so that we can properly implement our
transformation into a leading provider of
anti-spam solutions to medium to large size
enterprises and Internet service providers. - We are currently seeking 3 to 4 million in
equity financing with a targeted closing of
September 2004.
13Mailblocks Capital Usage
- Upon securing 3 to 4 million in new equity
financing, Mailblocks plans to deploy this
capital as follows
- 1 million ramp-up Research Development for
new enterprise and ISP focused product
licensing.
- 500k-1 million new Sales Marketing
campaign focused on solidifying new enterprise
market positioning.
- 1 million hire new permanent CEO, a new head
of Marketing and ramp up new enterprise sales
team.
- 500k-1 million working capital/dry powder.
14Mailblocks Exit Strategy
- Red hot field with premium valuations Symantec
recently acquired anti-spam solutions company
Brightmail for 370 million in cash. Brightmail
posted revenue of 26 million (up 100) and a
profit of 1.1 million last year. - Potential exits for Mailblocks investors within
the next 18 to 36 months (our projected
investment timeline) include
- Strategic acquisition
- Initial public offering
- Significant consolidation in the anti-spam field
is likely within the next 18 months. With proper
financing, we will be well positioned to create
value in this consolidation.
15We would now be happy to take your questions.