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Investor Presentation

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Viruses are increasingly being sent in SPAM mail as well. ... will work with Hotmail, MSN, Yahoo! Mail, AOL, and a user's POP3 account (i.e. ... – PowerPoint PPT presentation

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Title: Investor Presentation


1
  • Investor Presentation
  • July 2004
  • Daniel Harpin
  • Sowmya Kumblekere
  • Matt Livesay
  • Kyle Myers
  • Rick Pesarchick
  • Matt Ragas

2
About the Company
  • Mailblocks was founded in 2002 by the late WebTV
    co-founder, Phil Goldman, with a simple idea
    improve the consumer email experience make it
    faster, more manageable andabove all elsefree
    from the aggravation of spam.
  • Mailblocks uses a highly effective spam blocking
    and address authorization technology (called
    Challenge/Response 2.0) to protect consumers from
    unwanted mail. The Mailblocks service has been
    widely praised by its customers for its ease of
    use, affordable pricing and effectiveness.

3
The Mailblocks Opportunity
  • Email is now the second most popular mode of
    communication today behind the telephone. The
    number of email boxes is expected to grow at a
    rate of 138 in the next five years. With this
    incredible growth, comes opportunities, but also
    problems, namely SPAM.
  • Regular email users now finds themselves
    increasingly overwhelmed by the amount of SPAM
    mail they receive each day. Some estimates show
    that nearly half of all email received comes
    unsolicited. Viruses are increasingly being sent
    in SPAM mail as well.
  • The explosion in the amount of SPAM mail has
    reached epidemic proportions, and business and
    consumers are hungry for a solution that will
    eliminate SPAM and put them firmly back in
    control of their inboxes again.

4
The Mailblocks Solution
  • Mailblocks is a personal Web-based email service
    that gives users a new email address which they
    can use to block spam right away. Users can then
    set up this account so that messages sent to
    their other email addresses arrive in their
    Mailblocks Inboxspam free.
  • Mailblocks will work with Hotmail, MSN, Yahoo!
    Mail, AOL, and a users POP3 account (i.e.
    Earthlink, RoadRunner, Bellsouth etc). This
    extends Mailblocks' spam-free benefits to all of
    a users other addressesso all the user ever
    sees is the email they want.
  • Mailblocks has a very user friendly Web interface
    and users can even access Mailblocks through
    popular desktop email programs such as Microsoft
    Outlook, Outlook Express, Entourage, Eudora and
    Apple Mail.

5
The Mailblocks Service
6
Mailblocks Challenge/Response 2.0
7
The Experienced Mailblocks Team
  • Phil Goldman late founder and CEO
  • - Founder and SVP of Engineering, WebTV
    Networks
  • - VP of Advanced TV Services, Microsoft
  • - Author of 19 issued U.S. patents

Rich Landsman acting CEO/VP Engineering
- SVP of Technology and Operations, iUniverse
- Executive with InterTrust and Borland
International - Holds several patents as well

Phil Steffora VP Operations - Vice President,
Metromedia Fiber Network - Co-founder, MIBH (net
work services company) - Original architect of A
lta Vistas operational technology
Mailblocks Advisory Board - Andy Hertzfeld sof
tware artist and Macintosh forefather
- Rocky Pimentel partner, Redpoint Venture
Partners - Richard Scudellari partner, Morriso
n Foster LP - Bill Yont retired VP, WebTV Ne
tworks
8
Strong Business Momentum
  • The Mailblocks service continues to gain momentum
    with subscription growth of 700 in the first
    quarter of 2004. We acquired EmailAccount.com in
    January.
  • Mailblocks is on track to release an innovative
    new information management tool (calendaring and
    contact mgmt) called Maxwell in the second half
    of the year.
  • Mailblocks continues to receive favorable media
    reviews and Maxwell received a coveted DEMOgod
    award at the recent influential DEMO 2004
    industry trade show.

9
Strong Intellectual Property
  • Mailblocks was issued two patents in 1997
    (6,199,102) and 1998 (6,112,227) for its
    challenge/response system and several more
    patents are pending.
  • The technology requires senders who are not
    listed on a person's accepted-recipient list to
    reply to a question before their message will be
    sent.
  • Given the growing interest in anti-spam
    technology, we believe there are significant
    licensing opportunities for our patents and that
    this IP holds significant intrinsic value.

10
Strong Favorable Press
  • We have generated an incredible amount of
    positive press for a company of our size due to
    the high quality of our technology and the huge
    demand for SPAM solutions.
  • Weve received positive reviews this year already
    in
  • - The Wall Street Journal - NextGen Electronics
  • - PC Magazine - San Jose Mercury News
  • Mobile PC - Forbes.com
  • - PC World - USA Today

11
Mailblocks Target Market
  • Current Target Market
  • Mailblocks has focused its product development
    and marketing efforts on serving the consumer
    side of the anti-spam solutions field to date.
    We offer tiered levels of service via
    subscription.
  • Our Mailblocks consumer service has been widely
    praised by consumers and the media, but it faces
    heavy competition by high profile rivals with
    competitive pricing plans Hotmail, Yahoo! etc.
  • Future Target Market
  • The Mailblocks team has a deep technology and
    engineering background. We are a pioneer and
    proven player in the anti-spam solutions field,
    but we face pricing pressures.
  • A substantial opportunity exists to take our
    existing technology and expertise and focus it on
    new product and licensing opportunities on the
    enterprise and ISP side of the industry.

12
Mailblocks Capital Requirements
  • Mailblocks has been entirely self-funded to date.
    The late Phil Goldmans family is currently our
    largest shareholder and has provided us with
    bridge financing.
  • We are raising our first round of venture capital
    financing so that we can properly implement our
    transformation into a leading provider of
    anti-spam solutions to medium to large size
    enterprises and Internet service providers.
  • We are currently seeking 3 to 4 million in
    equity financing with a targeted closing of
    September 2004.

13
Mailblocks Capital Usage
  • Upon securing 3 to 4 million in new equity
    financing, Mailblocks plans to deploy this
    capital as follows
  • 1 million ramp-up Research Development for
    new enterprise and ISP focused product
    licensing.
  • 500k-1 million new Sales Marketing
    campaign focused on solidifying new enterprise
    market positioning.
  • 1 million hire new permanent CEO, a new head
    of Marketing and ramp up new enterprise sales
    team.
  • 500k-1 million working capital/dry powder.

14
Mailblocks Exit Strategy
  • Red hot field with premium valuations Symantec
    recently acquired anti-spam solutions company
    Brightmail for 370 million in cash. Brightmail
    posted revenue of 26 million (up 100) and a
    profit of 1.1 million last year.
  • Potential exits for Mailblocks investors within
    the next 18 to 36 months (our projected
    investment timeline) include
  • Strategic acquisition
  • Initial public offering
  • Significant consolidation in the anti-spam field
    is likely within the next 18 months. With proper
    financing, we will be well positioned to create
    value in this consolidation.

15
We would now be happy to take your questions.
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