PRESENTATION EBEN COBBLAH NORTH WEST PROVINCE

1
PRESENTATION

• PRESENTATION - EBEN COBBLAH NORTH WEST PROVINCE
• .
• 2ND SESSION THE ANTI-CORRUPTION LEARNING
  NETWORK
• VENUE PORT ELIZABETH, 2009
• CASE STUDY COMMUNICATION AND AWARENESS AS A
  PREVENTATIVE MEASURE
• Introduction
• In this information age, communication is all
  about image building, raising awareness about an
  organizations products, principles and what it
  stands for.

2
Internal Target Audience

• Members of the PACF
• NWPG Departments and Staff
• Organized Business
• Small Business
• Iwiza Communications Group and Crew
• Offices of Mayor of the two municipalities
• Members of the SAPS
• Home Affairs
• SARS
• Traffic Cops
• Customs etc
• 1 There is the need for a very strong internal
  communication approach the internal target
  audience must understand the aims, objectives
  and issue being addressed so as to serve as
  ambassadors and the main link between government
  and members of the public. (Its like teach
  yourself first)
• 2. To enable them to explain during the public
  education campaign.
• Eg (What is corruption and the forms it takes.
• Blowing the whistle

3
External Target Audience

• Public of the North West Province
• Stake-holders Taxi drivers/owners
• Consumers
• Media (print and electronic)
• -Community
• -Regional
• -National
• -Web-based media
• NB Defining the target audience helps to
  strengthen your communication effectiveness
  during a public education process.

4
Publicity

• Promotional Materials
• The following items were designed to reinforce
  our key messages
• T-Shirts /Caps with key messages and hotline
  number.
• Posters with messages and hotline number.
• Banners with key messages and hotline number.
• Flyers.
• Brochures.
• Pamphlets.
• Specially branded open bus with photo of North
  West Premier (for credibility).
• Special DVD.
• Radio Talk-shows on community radios (Chair and
  a member were interviewed live regarding the
  aims, objectives and purpose of campaign and what
  the PACF hoped to achieve.
• advertorials were placed in all local print
  media to ensure that almost all citizens heard
  about the awareness campaign.

5
Community Outreach Programme

• A Convoy led by the bus through the major
  villages and towns of the two areas
• Public Education
• Task team members divided themselves
• into groups. Eg taxi ranks talking to
• passengers, passers-by, taxi-drivers, hawkers
  
• etc.
• The convoy stopped at townships, locations
  explaining to residents what is corruption and
  the negative effect on the services due to
  them. Pamphlets, brochures, posters were
  handed out to them.
• Hospitality programmes
• The Branded and open bus stopped at various
  public areas such as malls and taxi ranks.
• Entertainment was provided to attract the public
  to come and listen to key messages and be
  educated corruption.
• Nimrod of Lotto-fame was used as Programme
  Director to explain (serve as face of the
  campaign during the activation phase).

6
9th December

• All the preceding activities were build-up to
  the 9th of December.
• Purpose
• To ensure that the target audience understood
  the meaning of 9th December, the day set for a
  world-wide commemoration, and why there is an
  international outcry against corruption.
• High Publicity/Public Education
• Drama on Public Servants involved in corruption
  and its effects on service delivery and the
  consequences thereof.
• Live broadcast by North West FM.
• Interview with Premier.
• Interview with MEC for Finance.
• Interview with Chair of the PACF.
• Example is not the only thing in influencing
  others. It is the main thing. Albert Einstein
• Some one sent three dresses to the North West
  Premier as a gift. She returned the three
  dresses to the person with a note, thanking her.
  This is the example we are looking for.
• In using communication to create awareness,
  we can influence the citizenry that corruption is
  not acceptable, thereby moving them to blow the
  whistle.

7
Feedback

• Members of the public were asked time and again
  to recall the hotline number.
• They were given the opportunity to express their
  views regarding corruption.
• Their view about the awareness campaign.
• If they have personally experienced corruption.
• If they have in their communities unsolved cases
  of corruption.

8
Evaluation

• A number of community members came forward with
  unsolved cases of corruption.
• They received commendation from community
  members.
• The hotline number was recited especially, by
  learners and students.

9
Briefings

• Preparatory Meetings/Briefing
  Sessions
• ..
• Meetings were held with various stakeholders
  to brief them thoroughly about the awareness
  campaign/road-shows, especially Offices of the
  Mayors concerned.
• Eg approach
• routes
• activation
• Tasks were allocated to all the members of the
  task teams.