XOHM WiMAX: Dawn of New Era in Mobile Broadband

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XOHM WiMAX Dawn of New Era in Mobile Broadband
Ali Tabassi VP Technology Development and
Architecture, XOHM
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What if there was..
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Why WiMAX?
?

• Broad ecosystem formation
• Best technology for our purposes
• Available now
• Time to market advantage
• Catalyst for innovation

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Radio Access Technology Standards Roadmaps
Network Overlay
Network Overlay
Tech leap to OFDMA
Next Gen Radio Access Technologies
Drivers for Next Gen Wireless BB Networks

• OFDMA
• MIMO/AAS
• All IP
• TDD/FDD
• QoS
• High Data Rate
• Greater BW
• Higher Capacity
• Low IPR
• Embedded CPE

3GPP
GSM/ EDGE / GPRS
WCDMA (UMTS FDD)
HSDPA
HSUPA
HSPA?
3G LTE (Gen Avail. 2010/2011) New Overlay
Network
TD-CDMA (UMTS TDD)
TD-CDMA (MUD-MIM0)/ TD-SCDMA
3GPP2
UMB (Gen Avail. 2009/2010) New Overlay Network
IS-95 / 1x-RTT
EV-DO Rev 0
EV-DO Rev A
EV-DO Rev B
WiMAX (802.16)
Mobile WiMAX 802.16e Wave I TDD Avail Now
Mobile WiMAX 802.16e Wave II Rel
1.0 TDD Avail Now
Fixed WiMAX 802.16d TDD
Mobile WiMAX 802.16e Rel 1.x TDD/FDD Avail
2009/2010
Mobile WiMAX 802.16m Rel 2.0 TDD/FDD Avail 2011

• CDMA has reached its end of development in
  both 3GPP 3GPP2 Standards
• Standards for LTE is not complete ( late 2008
  or Early 2009)
• No Carrier has committed to roll out Rev B
  or UMB

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WiMAX is a global phenomenon

• 305 commercial deployments in 118 countries
• 35 companies are producing BTSs customer
  premise equipment
• 30 companies are producing PC cards, USB modems,
  MIDs (mobile internet devices), and other
  personal devices
• 25 companies are producing chipsets and
  reference designs

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XOHM Device Portfolio Framework

• 2008
• Enabling customers with mobile computing products
  on our network
• PC Cards
• Modems
• Groundbreaking products for targeted device
  segments
• Embedded laptops (Lenovo, Acer, Asus, Toshiba,
  and others)
• Portable Mobile Infotainment Devices (Nokia N810)
• Ultra Mobile PC (coming soon)
• 2009 and beyond
• Expansion of embedded device portfolio
• Gaming Systems
• Navigation Devices
• Camera Camcorders
• General portable consumer electronic and
  entertainment devices
• In-vehicle Navigation/Entertainment System
• Innovative In-building solutions (Access Points)
• In home multimedia solutions
• Handsets
• Machine-to-Machine

Create
High-Performance Laptop
UMPC
Laptop
DIGI-Cam
TV
Usage
Carry Edit
UMPC
UMD
eBook
Navigation
Dual Mode Handset
PMP
UMPC
Navigation
Modem
View
In-Car Entertainment
Gateway
MP3 Player
Gaming
PMP
Fixed In Vehicle
Briefcase
HandbagBackpack
PalmPocket
Portability / Mobility
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WiMAX Forum Certified Product Forecast
Source WiMAX Forum estimates. Does not
include consumer electronics or pre-certified
devices
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XOHM Expanding the Addressable Market
Mobile BroadbandAddressable Market
3G
Lower Barriers to Entry
Under Served Market
Affordable Pricing
No Contracts
Embedded Devices
Promotions
Not Interested Today
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Lowering Customer Barrier to Entry (Adoption)
Key Barriers
WiMAX Model

• Lower Cost
• Open Standard
• Diverse Vendors

Number of Devices
Embedded Device Proliferation

• Eliminate Subsidies and Credit Checks
• Self Activation via Portal

Long Term Contracts

• Lower Operating Cost Drives Down Pricing
  (spectrum, network, no subsidies, WiMAX standard)
• Flexible Pricing Options Day Pass

Affordable Pricing
Utility

• Full Featured Internet The Real Internet
• Open to Innovation (Applications Services)
• Breadth of Devices

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Baltimore Network was Launched September 29, 2008
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Baltimore Launch
Wireless History Made

• Over 70 of city covered
• Fantastic response to service offer
• True Mobile Broadband Services (Avg. 3 to 5 Mbps
  DL 1 to 2 Mbps UL)

UNIQUE BUSINESS MODEL
Device and service choices
Pick 2 for Life promotion
No contracts or subsidies
Service is self-activated
Day pass and monthly options
Portal w/ enhanced services
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WiMAX Product Availability
Devices
Retail Strategy

• On-Line sales, including Partner
• Independent Retailers
• Select Best Buy Stores
• Area Mall Kiosks
• Telesales
• Door-to-door

October

• Samsung PC Card
• ZyXEL Modem
• Notebooks Lenovo, Acer, Asus, Toshiba
• ZTE USB Dongle
• Nokia N810 WiMAX Edition Internet Tablet

2009

• Notebooks Dell, Panasonic, Samsung, Sony
• And other Consumer Electronic Devices...

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Customers are at the center of the XOHM Service
experience
The XOHM service will focus on
Secure Always On Experience
True multimedia experience regularly updated with
continuous access to your data
Interactive Communications
Distant learning, remote diagnostic, real-time
video services, social networking
Optimized Content Viewing
Streaming high-quality video with no noticeable
latency, buffering or jitter
Compelling Local Offers
Relevant search results, services, and content
that update with user location
Browsing Consistency across Devices
Same layouts as in larger displays full HTML on
mobile devices virtual desktop
Customer dictates where, how, when, and what
services are accessed
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Self-Activation Experience for Xohm and MVNO
partners
Self - Activation Experience
XOHM End State Business Model
ActivationWelcome

• No subsidies, no contracts, no credit checks, no
  ETFs, no discretionary fees
• Flexible all you can eat pricing by the
  day/month/year
• Simple low cost, low touch sales processpick up
  and go
• Activate and provision devices over the airat
  home/office
• Self-service capabilities that enable customers
  to easily get onboard, manage their accounts and
  deflect calls from Care
• Seamless XOHM customer support with Third Party
  Vendors and device manufacturers

Select offer (monthly/day pass)

• Automatic detection of device on network
• Standardized entry experience for all devices
• Customizable branding of interface
• Check Coverage at anytime via portal
• Tailored Welcome emails

Create Account/Billing Info
Accept Terms
Verify SubmitOrder
Receive Order Confirmation
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XOHM opens up the Internet to more people, places
and things. It is a force that will transform
life for the better.