Cary Peters, President

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Western Region DECA Conference Phoenix, AZ.
11/21/08
Cary Peters, President founder ChosenList.com,
LLC ASU SkySong
1475 N. Scottsdale Rd. Ste 200 Scottsdale, AZ.
85257
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My Story-

• Honored to be here with a room full of fellow
  entrepreneurs
• Spent my entire career as an entrepreneur
• Today talk about
• Online Video
• What is ChosenList.com
• How Can You Make Money-Start Your Own Biz
• Life

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Market Size Statistics- Online Video
1,000 Ft

• Views of online video soared 66 in the US in
  past 1 yr.
• 75 percent of the total U.S. Internet audience
  viewed online video
• More than 142 million U.S. Internet users watched
  an average of 80 videos per viewer in July 08
• Over 12 Billion views of online videos in May 08
  alone
• The duration of the average online video was 2.9
  minutes
• YET
• 80-85 of Businesses in America are SMBs

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Consumers are using online video ads to help make
purchasing decisions

• 80- of Web users have seen an online video ad
• 52- took action after viewing the ad
• 22- searched for info about the product
• 15- visited the store to check out the product
• 9- forwarded the video ad to friends/family
• "Frames of Reference Online Video Advertisers,
  Content and Consumer Behavior,"
• Online Publishers Association, June 2007.

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Identification
10,000 Ft

• ChosenList is an Video-Classified AD Website
• Internet Start-up- Live since 1/2008
• Local Small Business Video Commercials
• Free classified listings for buyers and
  sellers
• Lower-Cost Ads
• Using Video in a Brand-Safe environment

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Video-Agents Innovate Sales Model
100 Ft

• ChosenList is building a- Nationwide Army of
  Independent Video-Agents THIS IS YOU
• Shoot 60 second videos for Small Medium Business.
  
• SMB-Video Commercials then get listed in our
  Video Directory under the proper city and
  category
• Mechanism
• Video-Agents High School/College Students
• Free business in a box, just buy video camera
• ChosenList certifies individuals - free sign up
• Why flip burgers, shoot videos!

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Make Money Shooting Videos
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How do I Become a Video-Agent
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ChosenList Local SMBs Video Commercials
100 Ft

• Provide local business with their own 1 minute
  commercial shot by Video-Agents
• Video-Agent charge business 25-50 to shoot and
  upload 1 min video to ChosenList.com
• ChosenList charges business flat 15 per/mo for
  placement in our Local Video Directory
• Video-Agent receives 2.00 per month as long as
  video is listed- recurring revenue stream

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Selling Points to Local Businesses

• Video directories are Directive Mediums as
  opposed to Reactive Medium- like newspaper ads.
• In other words, people use them when theyre
  ready to BUY!
• Video commercial allows business owners to close
  the sale.

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VA Collateral - front
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VA Collateral - back
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Video-Agents Revenue Stream
1,000 Ft

• Local Businesses pay 15.00 per/mo to
  ChosenList.com be listed in our Local Video
  Directory
• ChosenList pays Video-Agent 2.00 per/mo as long
  as that video is listed
• Residual Income

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Distribution Channels - VA

• ChosenList is partnering with
• Chambers of Commerce
• State and local Small Business Associations
• Networking groups
• Technology Councils
• ACG- (Assoc. for Corp Growth)

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Building Content and Revenue by Connecting
Partners
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SMB Video Advantages
100 Ft

• Video isnt just for big companies anymore
• Experience the ambiance
• Meet the owners, communicate look feel
• Users dont surf the yellow pages
• Now..Most businesses pay 1,000- 3,000 year
  for printed Yellow Page/DEX text ads

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We will TEACH Video-Agents HOW TO Make Them
LOOK GOOD Have Fun

• Your Video Shoot How to Prepare
• Be personable Charisma goes a long way on
  camera. However, if you're not comfortable
  talking on camera, choose an employee that is.
• Look busy No one wants to see an empty table at
  a restaurant, or empty service bays at an auto
  repair shop.
• Plan a Field Trip If you do most of your work in
  the field, schedule your shoot at a job site to
  capture your business in action.
• What to wear We recommend the person speaking on
  camera to not wear white, black, or large logos.
• Short Script- What is your Message While you'll
  want to avoid sounding as though you're reading
  from a script, it helps to be prepared with two
  or three key points you want to convey to
  consumers ahead of time. Determine what makes
  your business special and unique.
• Visual Think about what visual images best
  represent your business. Speak most directly to
  your target audience.

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Questions to ask Business Owner

• Who in the Audience of this video?
• Gather as much information from business owner
• What is the Goal of the Video?
• Videos are best at getting prospective customer
  to request more information or make an informed
  decision

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Flip or MySmallWonder

• Point and Shoot camcorders with built in USB
• http//www.theflip.com/
• http//www.rcaaudiovideo.com/

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Recent Press Partnerships
100 Ft
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So-You want to be the boss?

• Entrepreneur
• n. A person who organizes and manages a
• business, assuming the risk for the sake of the
• potential reward.

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Brick Walls- What Do You Do?

• Entrepreneurs are simply those who understand
  that there is little difference between obstacle
  and opportunity and are able to turn both to
  their advantage. Victor Kiam

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So what will you do when adversity confronts you?

• We all know we will face adversity in our lives,
  learn to embrace it
• Rejoice in our sufferings, because we know
  that suffering produces perseverance
  perseverance, character and character, hope. And
  hope does not disappoint
• The key question is how we respond, because the
  premise is undeniable, adversity is unavoidable.
• So what will you do when adversity confronts
  you?

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Which are You going to be?

• Quitters - those who give up in the face of
  adversity, the
• weakest links (5-20).
• Campers - press on in the face of early conflict,
  work hard, pay their dues and do what it takes to
  reach a certain level... and then put down their
  packs and erect their monuments (65-90).
• Climbers - they arrive with the Campers... but
  after lunch, move on to the summit, beyond the
  next challenge (less than 10).
• Only Climbers take on the immensely gratifying
  challenge of innovation, entrepreneurship,
  building businesses when others say you cant. 
• (From The Adversity Advantage Turning Everyday
  Struggles into Everyday Greatness- Fireside
  Books 2006)

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You Cant (?)

• When someone tells you, You cant
• That just means THEY didnt have the courage to
  try..
• ..DREAM BIG

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Persevere- Who Is This Man?

• He failed in business in '31.
• He was defeated for state legislator in '32.
• He tried another business in '33. It failed.
• His fiancé died in '35. He had a nervous
  breakdown in '36.
• In '43 he ran for congress and was defeated. He
  tried again in '48 and was defeated again..
• He tried running for the Senate in '55. He lost.
  The next year he ran for Vice President and lost.
  In '59 he ran for the Senate again and was
  defeated.

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Abraham Lincoln

• In 1860, the man who signed his name A. Lincoln,
  was elected the 16th President of the United
  States and is widely considered to have been the
  best President in U.S. history.
• The difference between history's boldest
  accomplishments and its most staggering failures
  is often, simply, the diligent will to Persevere.
  

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