Members Day Workshop C

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Members Day Workshop C

• CILIP Enterprises
• Marketing and Membership

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Agenda

• Introduction
• CILIP Enterprises addressing the issues
• Questions
• Managing your membership
• Questions
• Open Forum

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• Recruitment services
• Publishing
• Training and Development
• Conferences and Events

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• More than 35,000 customers
• Expanding international sales
• Profitable operation with 3.5m revenue
• Six businesses

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• Relaunch of new-look Gazette
• Expansion of Ljsjobnet.com
• Updates special features programme
• TD courses up from 85 to 140 per year
• Commercial conferences launched

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Recruitment

• Number One for LIS jobs
• Published fortnightly to 22,000 members
• New size, format, design and content

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• New size reduced costs
• New format colour classified
• New design award-winning input
• New editorial special focus

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• Number One LIS jobs website in UK
• 35,000 visitors 500K page views a month
• 5,300 Subscribers get fortnightly e-Alerts

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Recruitment
Key questions
What is the editorial policy for
Update/Gazette? Why two magazines Gazette and
Update? Why not restrict access to
Lisjobnet.com?
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Recruitment

• Personal service to employers candidates
• New team established in 2006
• Database and website upgrade underway
• Major marketing campaign planned in 2007

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Publishing

• Gazettes Special Features programme
• Gazettes new Annual Buyers Guide
• Updates new Special Features programme
• Advertising options in Update

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• Catalogue of more than 200 specialist titles
• Published New Walford in 2005
• Sales expansion in the US, Middle East and Asia
• Investigating new media for 2007

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Training Development

• Successful brand development
• Short courses up 60 to 140 in 2006
• Courses held outside London
• Onsite training programme relaunch

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Training Development
Are CILIP courses good value for money?

• Members pay 40 less than for tfpl courses
• Members pay 28 less than for ASLIB courses
• CILIP courses are rated 98 Good to Excellent

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Conferences and Events

• Positive cash flow and new income streams
• Third-party business reassessed
• Commercial conferences launched
• Executive Briefings relaunched
• Expanded Network and new Showcases

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CEs impressive portfolio

• An integrated offering to 35,000 customers
• Expansion of activities to maximise value
• Exploitation of cross-marketing opportunities
• Strong support to CILIP initiatives
• Essential support of CILIPs finances

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SPECIAL DEALS FOR CILIP MEMBERS

• Insurance and financial services
• Special software discounts
• Private medical insurance
  HMCA
• Club Memberships ROA/Union Jack Club
• Wholesale discounts
• Car and cycle rescue

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SPECIAL DEALS FOR CILIP MEMBERS
NEXUS CARS

• The lowest-cost new cars in the UK
• Free service for CILIP members
• Special 110 price guarantee
• Details on CILIP website or in Gazette

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MEMBERS DAY WORKSHOP
Questions?