615252 Electronic Commerce Lecture 12b Exam Overview and Revision

1
615-252 Electronic Commerce Lecture 12b Exam
Overview and Revision

• Dr. Sherah Kurnia

2
615-252 Final Exam

• Date, Time and Location
• Monday 12 November, 215pm, REB Nicholson
• Reading time starts at 2pm.
• Double check details at
• http//sis.unimelb.edu.au/cgi-bin/exams.pl
• Closed Book (no materials)
• Two Sections
• section A 30 multiple-choice questions (total
  30 marks)
• section B 3 extended-answer questions (total 70
  marks)

3
(No Transcript)
4
Section A

• 30 multiple choice questions _at_1 mark each (total
  30 marks)
• Spend about 30 minutes on Section A
• No penalty for incorrect answers
• Choose the best answer
• All multiple-choice answers should be on the
  answer sheet
• eraser, sharpener soft pencils (2B)
• one box per answer
• rub out mistakes (do not cross out)

5
(No Transcript)
6
right justify student number
7
Sample Question 1

• Electronic Commerce / Internet offers new
  opportunities to organisations because it has
  some useful characteristics. Which characteristic
  enables organisations to provide rich information
  about their product offerings to customers?
• a. Globality
• b. Ubiquity
• c. Virtuality
• d. Scalability

8
EC Opportunities Lecture 2a

• Globality
• Death of distance
• Ubiquity
• Death of time
• Virtuality
• Aspects of the real world can be simulated
  including social groups
• Scalability
• Catalogues, product ranges scale readily
• Processing Power
• Applications can process huge volume of data fast
• Intelligence
• Intelligent application is possible
• Interactivity
• Rich visual display with which user can interact
• Affiliation
• Partnership formation

Reach
Richness
9
Sample Question 1

• Electronic Commerce / Internet offers new
  opportunities to organisations because it has
  some useful characteristics. Which characteristic
  enables organisations to provide rich information
  about their product offerings to customers?
• a. Globality
• b. Ubiquity
• c. Virtuality
• d. Scalability

10
Sample Question 2

• What is the implication when a market is
  fragmented on the supply side?
• a. Access to many suppliers may be difficult
• b. Suppliers lack bargaining power
• c. Buyers have low sourcing costs
• d. Buyers lack bargaining power.

11
Market Fragmentation Supply-Side (Lecture 7b)
Seller

Buyer

• Implications to
• Buyers
• Sellers

12
Market Fragmentation Supply-Side (Lecture 7b)

Seller
Buyer
Supply-sideaggregator
13
Sample Question 2

• What is the implication when a market is
  fragmented on the supply side?
• a. Access to many suppliers may be difficult
• b. Suppliers lack bargaining power
• c. Buyers have low sourcing costs
• d. Buyers lack bargaining power.

14
Sample Question 3

• Which of the following concept relates to the
  ability of the Internet / EC to improve product
  offerings in the market?
• a. Disintermediation
• b. Cybermediation
• c. Disaggregation
• d. Affiliation

15
EC/Internet Effects on Product Offerings(Lecture
5a)

• Personalisation and customisation
• Consumer tracking technology to discover
  preference
• Customization of information-rich products
• One-to-one marketing
• Aggregation and disaggregation
• Bundling/unbundling products/services
• Costs to consider
• production costs
• Transaction and distribution costs
• Binding costs
• Menu costs
• e.g Proquest-Direct, iTune Music Store

16
Sample Question 3

• Which of the following concept relates to the
  ability of the Internet / EC to improve product
  offerings in the market?
• a. Disintermediation
• b. Cybermediation
• c. Disaggregation
• d. Affiliation

17
Section B

• 3 extended-answer questions (total 70 marks)
• Spend about 30 minutes on each question.
• The aim is to demonstrate your understanding
• Answer must be relevant to the question.
• Marks allocated to each question should indicate
  how much to write.
• Give answers in sentences
• point-form, tables and figures/diagrams are
  acceptable where appropriate
• Start a new question on a new page.
• Do NOT use a pencil to write you answers.

18
Sample Question 1

• Describe 2 ways to implement Electronic Data
  Interchange over the Internet. For each, discuss
  whether or not it conforms to the true concept
  of EDI. (6 marks)

19
Internet EDI (Lecture 9a)

• Strategies that Imitate Traditional EDI
• Using independent front end software
• Using Internet Value Added Service Providers
  (IVANS)
• Non-Standard Internet EDI
• Internet EDI using proprietary software at each
  trading partners site
• Direct exchange via web form

20
Internet EDI Using Independent Front End Software
Application
Application
Programs
Programs
Translation
Translation
Software
Software
T. P. 2
T. P. 1
21
Internet EDI Using IVANS
Application
Application
Programs
Programs
Translation
Translation
IVANS
Software
Software
EDI message
T.P. 1
T.P. 2
Private
VANS
Network
Translation
Software
T.P. 4
Application
Programs
T.P. 3
22
Internet EDI Using Proprietary Software
Existing Translation SW
Application
Programs
Extra
Front-end
Translation
Translation
Software
Software
Small T. P.
Large T. P.
23
Internet EDI Using Web Form
Application
Programs
Extra
Translation
Browser
Software
Small T. P.
Large T. P.
24
Sample Question 1

• Describe 2 ways to implement Electronic Data
  Interchange over the Internet. For each, discuss
  whether or not it conforms to the true concept
  of EDI. (6 marks)
• Marking guide
• For each method/way of implementation
• 2 marks for a reasonable description (with or
  without diagram).
• 1 mark for a discussion on whether it conforms to
  the true concept of EDI by looking at the 4
  points in EDI definition
• electronic medium
• structured document
• use of standard
• between 2 different applications.

25
Sample Question 2

• Describe three value propositions of
  e-marketplaces offered by independent third
  parties and explain how each value is achieved.
  (6 marks)

26
Value Proposition (Revisit Lecture 7b)

27
Sample Question 2

• Describe three value propositions of
  e-marketplaces offered by independent third
  parties and explain how each value is achieved (6
  marks)
• Marking guide
• For each value proposition
• 1 mark for a correct description
• 1 mark for a correct explanation on how each
  value is achieved.

28
Final Mark Grade

• Marks
• 50 (Final exam)
• 20 (Assignment 1)
• 20 (Assignment 2)
• 10 (Tute submissions)
• 100 (final mark)

• Grades
• H1 80-100
• H2A 75-79
• H2B 70-74
• H3 65-69
• P 50-64
• N 0-49

• Hurdle Requirements
• gt 50 for non-exam components - email Sherah
  if you fail this hurdle
• gt 50 for final exam

29
How to prepare for the exam

• Review lectures and read relevant sections in
  your textbooks and the additional reading
  materials provided.
• Revise the mock exam explore relevant issues.
• Revise tutorial/lab questions
• Post questions on LMS
• Consultations (check LMS)
• Sherah
• Tuesday 30 October, 11-1pm
• Wednesday 7 November, 11-1pm.
• Other time make appointments via email
• Stan via email
• Dont leave preparation to the last day!

30
lectures 1a-4b
lectures 7a-9b
Foundations of EC
B2B EC
EC definitions, EC applications, basic EC
technologies, EC strategy, building EC, industry
dynamics, business models
Supply chain, sourcing, ordering and
replenishment, B2B EC technologies, fulfilment
20
35
615-252Electronic Commerce
lectures 10a-12a
lectures 5a-6b
Current Issues
B2C EC
Mobile commerce, broadband and EC, law and
ethical issues, EC hypes and reality
Function of market, marketing, e-payment, network
effects.
25
20
31
What you expect to learn in this subject - revisit

• Understand the main concepts underlying
  electronic commerce
• Be familiar with the different ways that
  electronic commerce can add business value to an
  organisation
• Be able to list and analyse the key decisions
  faced by an organisation when establishing or
  updating a web presence
• Have an appreciation of the principles and use of
  key technologies applied in electronic commerce
• Understand the processes involved in doing
  business electronically
• Be able to design a good quality web presence for
  business purposes.

32
Generic Knowledge - revisit

• To enhance collaborative skills through group
  work
• To improve research and academic writing skills
• To be able to understand the implications of new
  technologies.

33

• GOOD LUCK