To Market We Go

1
To Market We Go
Got milk?

• Why are we doing this?
• To learn how to create the packaging to make a
  product sell.

2
You will need to know

• The dimensions of the CD (front and back and the
  side) or
• The dimensions around the canned good or
• Use page setup-landscape-to create new front and
  back labels for a bottled product.

3
You will need to use

• Microsoft Word
• Text boxes sized to fit your product
• The color palette to change the text box color
• The drawing tools such as callouts and shapes to
  add to your marketing logo or packaging
• Photos place on the P drive under grade 8 in the
  To Market We Go folder
• Corbis.com a great site created by Bill Gatesbe
  sure to use royalty free art so that the art is
  not watermarked with corbis.com

4
What is Marketing?

• Marketing is ATTRACTING an audience. Its a form
  of advertising. It can be accomplished through
  billboards, commercials, newspaper ads, magazine
  ads, store fronts, e-commerce, direct mail, or
  radio.
• Your assignment is to create a NEWCD jacketa
  canned good labelora bottled product label.

5
Who is your TARGET Audience?Think about these
questions before you start. You need to take
pride in what you create!

• Whom do you think is going to buy your product?
• Is it kids who will tell their parents (or beg
  their parents) to purchase it?
• What is the gender (male or female) who will buy
  your product?
• What is their income level?
• What is the age range you are targeting?
• What is the educational level?
• What is the geographic location?
• What is the family size or their lifestyle?

6
Once you ESTABLISH your target audience

• You must entice them with colors, words, phrases,
  jingles, rhymes, photos, mascots, logos, humor,
  coupons, and even surprises.
• Marketing is a tough game because there are so
  many products out there and all manufacturers
  want THEIR product to sell better than the
  others! Television and radio are made possible by
  the adsand advertisingair timeis expensive!

7
What are some great marketing slogans?Click on
the links to discover the businesses behind the
slogans. Then click the back button to return to
this page.

• Got milk?
• Its better here.
• Always low prices. ALWAYS.
• When you care enough to send the very best
• We guarantee it will get there overnight
• Reaching Minds, Shaping Hearts, Touching Souls
• Its the real thing!

8
More Slogans and Jingles

• Bo janglesYou have to have more!
• Great even late!
• The snack that smiles back!
• Magically Delicious!
• mm Good!
• Where do you want to go today?
• Think different.
• We shall sell no wine before its age.
• Just follow your nose
• Coo coo for cocoa puffs

9
Ideas to help you CREATE!

• Click here to visit a site where sample logos are
  displayeda nice little package. Most are created
  with simple shapes.
• Draw your design on paper first IF this will help
  you imagine or organize your thoughts.

10
Once you have completed this presentation

• Begin this projectTo Market We Go
• Ask for help
• Make sure your drawing tools are turned on by
  going to ViewToolbarsand check Drawing
• Click on the right where your toolbar options
  areand make sure to show buttons on two rows.
• Measure your CD front and side or canned product.
• Think outside the box.
• Think different.
• Think!