Recruiting of the Millennials

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Recruiting of the Millennials

• By NCC(SS) Chris Wilhoite
• NRD Michigan

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Who are Millennials (aka Generation Y?

• Generations are defined not by a formal process,
  but rather by demographers, the press and media,
  popular culture, market researchers, and by
  members of the generation themselves.
• Years from 1978-2000, which equals about 76
  million people

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What are people saying about Millennials?
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Family and Friends

• Very focused on family
• More family and friends focused and less
  work-centered focused
• They tend to interact in large sociable networks
  (usually technology based)
• Rely on peers for decision making more likely to
  believe information that comes from those they
  know and trust

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Family and Friends (continued)

• More in common with Baby boomers (1946-1964) than
  Generation X (1965-1982)
• Most 18-25 yr olds are still financially
  dependent upon their parents
• Supportive of the family unit and wanting a
  family of their own but happens later in life
• Believe in HEROES (personal family members or
  people they know)

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Health

• They are considered very healthy less illegal
  drug use, alcohol consumption and cigarette
  smoking than previous generations
• Increase in prescribed drug use, increase in
  obesity
• More likely to play more video games than
  organized sports
• They have greater levels of stress

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Education

• Parents are involved heavily
• Technology based generation they prefer
  fast-paced, technology enabled learning and
  multitasking
• College entrance and graduation rates are up
• More seniors will report, they will attend
  college (more than actually attend)

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Education (continued)

• Large portion of college dropouts
• Half of all freshman students do not complete
  college
• Majority drop out before their second year
• They are more likely to attend several
  institutions during college career
• Take longer to graduate
• Tend to set higher goals for themselves

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Motivators/Preferences

• Very focused on money intimidated by challenging
  situations
• BUT they choose job on flexibility versus pay
• Used to a very structured life and endless
  choices
• Prefer things to be personalized to them
  specifically
• Expect to be respected by those whom they
  interact with

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Outlook

• Highly confident
• Generally have a positive outlook
• Have a moral code of No harm, No foul
• They are used to research and prone to ask why

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Workstyle

• They dont think about careers as a long-term
  progression
• Very prone to jump from job to job
• Usually need a strong mentor and specific
  instructions
• Usually treats authority figure as an equal
• Very technology savvy
• Prefers teamwork over individual assignments

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Supporting to Capture Interest

• Focus on achievements. Millennials are goal
  oriented.
• They are used to having many options. DONT
  feature-dump but do help them see that they
  have many options.

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Addressing Concerns

• Most will be considering college.
• You will need to help them make an honest
  comparison between the option.

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In closing..

• We need to review the areas of a millennial
• Adjust our style to meet their style.
• Any Questions?

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