Blueprint to Success

1
Blueprint to Success
Rosetta Solutions Manuscript to Market
Publishing System
2
Build Your House on a Solid Foundation

• Rosetta Solutions
• Authoring and Editorial
• Production One-to-many model
• Digital Asset Mgmt - CMS
• Marketing- NetGalley
• Web 2.0 Ready Publishing

3
Rosetta Solutions
Streamlining and automating digital publishing

• Early ePublishing dotcom business model
• Your digital publishing partner
• Manuscript to market services

4
The Future of Authoring and Editorial

• How many trees does it takebefore a book can go
  to press?
• Collaborative editing
• Version control
• Corrections, updates

Key goals reduce costs, speed time to market,
reduce errors
5
Global eCollaboration
Easily edit text
Or work in the XML markup
Headingscollapse
Manage images
6
Production- Produce once, sell many times

• Conversion and/or
• eBooks and print editions at the same time
• XML and eBook standards
• Prepare now for future repurposing
• Rosetta Inside - RosettaPowered

Key goals automate, streamline, repurpose,
interoperability, portability, compatibility
7
(No Transcript)
8
Digital Asset Mgmt- DAM/CMS

• Whats your digital fortress built on?
• Access to all digital assets
• Foreign languages
• Security
• Storage

Key goals protect IP, safety, security, access,
data integrity, integrated comprehensive system
9
Distribution

• Streamline and Automate
• Metadata Engine
• ONIX
• MARC 21
• Worldwide distribution

Key goals speed time to market, increase global
reach, new channels
10
(No Transcript)
11
Marketing

• Advertising- on Websites and in eBooks
• NetGalley - Rosetta Powered
• Publishers, reviewers, libraries and booksellers
• Permission-based system
• Fast and easy to find content and review titles
• Enable the publisher, reviewers, libraries,
  buyers
• Marketing Metadata Engine (ONIX Marc 21)

Key goals reduce costs, stretch marketing s,
market intelligence, improve visibility
12

13

Dan Poynter, Author
Dan Poynter, Author
Audio Introduction
14

• There is no way anything you send to PW can be
  too early.
• John Baker, Editorial Director, Publishers
  Weekly

15
Rosetta Solutions - Contacts

• Rosetta Solutions
• www.RosettaSolutions.com
• NetGalley
• www.NetGalley.com
• Seattle Book Company
• www.SeattleBook.com

• Ted Treanor, Pres. [phone]
• ted_at_RosettaSolutions.com
• Ajay Chawla, Sales [phone]ajay_at_RosettaSolut
  ions.com