PESAECMTA Best Practice RoundTable Best Match

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PESA/ECMTA Best PracticeRoundTable Best Match

• 3/26/08
• www.GoPESA.org
• www.ECMTA.org

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• Finding 2.0
• About Improving Navigation
• Category, Landing page layout, Item specifics,
  Gallery images Catalog
• Best Match
• Sorting algorithm for search results

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• Best Match Score
• Demand Factors
• Reward title, Category, Item specifics, Catalog
  that drive higher buying activity.
• Listing Factors
• Include ending time, price, format, distance,
  listing country other terms of sale. New
  Shipping cost
• Seller Performance Factors
• DSRs PowerSeller status

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4

• Demand Factors
• Increased Exposure
• Decreased Exposure
• These factors are buyer driven

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5

• Seller Performance Factors
• Increased Exposure
• 4.6 DSR or higher for last 30 days
• Decreased Exposure
• 4.2 DSR or lower for SH Charges last 30 days
• More than 5 Buyer dissatisfaction last 30 days
• If you are not advantaged, you are disadvantaged

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• What to do?
• Good titles
• Use item specifics
• Catalog (great search engine exposure)
• Great buyer experience

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7

• Item Titles
• Get rewarded for a good title
• http//labs.ebay.com/raghavgupta/demoto/to?
• Dont kill your keywords

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New Membership Save 50 http//www.ecmta.org/invi
te.cfm?ref1114 Summit 4/22 to 4/24 Save
100 http//www.ecmta.org/ecommerce-summit-spring
-2008/index.cfm?codeECM1114
9
New Membership Save 50 http//www.ecmta.org/invi
te.cfm?ref1114 Summit 4/22 to 4/24 Save
100 http//www.ecmta.org/ecommerce-summit-spring
-2008/index.cfm?codeECM1114
10

• Strategies to consider
• Build successful keywords with high conversion
• Test different shipping cost strategies
• Create custom item specifics for yourself
• Focus on beating the competition not the entire
  marketplace

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11

• Rumors
• Having 0 unanswered My messages produces higher
  Best Match results
• Having only Paypal for your payment method may
  increase your exposure

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te.cfm?ref1114 Summit 4/22 to 4/24 Save
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• Join PESA ECMTA
• Sellers helping sellers
• Group discounts
• Revenue opportunities
• Attend E-Commerce Summit In New Orleans (April 22
  24)
• Top speakers, exhibitors attendees
• RoundTables networking events

New Membership Save 50 http//www.ecmta.org/invi
te.cfm?ref1114 Summit 4/22 to 4/24 Save
100 http//www.ecmta.org/ecommerce-summit-spring
-2008/index.cfm?codeECM1114