The

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The Immunizers

• Andie Denious, MS, RN
• Arizona Immunizaiton Program Office
• Jennifer Tinney, BA
• The Arizona Partnership for Immunization

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The Arizona Partnership for Immunization (TAPI)

• Arizonas state coalition 400 public and
  private organizations working together to improve
  immunization coverage for Arizona.
• Mission expanded in 2000 to include immunizations
  across the life span previously focused on
  infant immunizations.
• As a result , a task force was developed to
  explore adolescent immunization and identify
  areas of intervention.
• 20,000 grant form The Aetna Foundation to
  create and produce immunization materials
  appealing to teens.

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Tackling A New Population

• Three stages
• Stage 1 Exploration
• Adolescent Task Force (ATF)
• A committee of adults formed to explore
  adolescent immunization
• Stage 2 Education
• Partnership with Genesis Academy and the ATF
• Students and adults working together
• Stage 3 Creation
• The students of Genesis Academy with limited
  adult intervention

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Stage 1 Exploration

• The Adolescent Task Force (ATF) came together
  with community members from organizations such
  as
• Health Plans
• Schools
• State agencies
• Private Practices
• Foundations
• Other coalitions

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Adolescent Health Care Needs

• Targeted area needing improvement - adolescent
  education.
• Teens dont perceive the risks of disease
• Lack of educational materials in accessible
  places
• Messages that would appeal to teens
• ATF needed help understanding how teens respond
  to immunizations

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Stage 2 Education

• ATF initiated a focus group with students from
  Genesis Academy Charter High School to learn what
  the students knew about immunizations
• A post test was administered to determine the
  students level of immunization education
• A slide show of vaccine preventable diseases was
  shown to the students
• Immunization messages were explored

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The adults quickly realized they knew very little
about what was appealing to teenagers!
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Developing a message

• The group began by rating the effectiveness of
  current immunization materials.
• A flyer chosen by 66 of the adults was rated
  high by only 1 out of 7 students
• Students preferred a flyer designed by recent
  high school graduates.

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Developing a message

• Students looked at advertising techniques and
  created poster boards with ads that were
  appealing to them.
• Identified aspects of ads that caught their
  attention
• Font types
• Color
• Methods used
• Humor, sex, futuristic, powerful messages with no
  pictures, images that portrayed consequences,
  unexpected images, warning labels.

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Developing a message

• Students developed slogans for immunizations
• It could have been stopped with just one shot
• Vaccination is a must, heres some facts you can
  trust
• Be bold be brave avoid the grave
• Safe vaccination is just one shot away. Stay in
  the game
• Be a champion for disease prevention
• Vaccination is a must, heres a reminder you can
  trust

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Developing a message

• A graphic designer worked with the group on how
  to choose a message then develop and build
  information and visual images around their main
  point
• The students reviewed
• current immunization information
• their own ideas and posters
• the chosen ads.

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Stage 3 Creating a Campaign

• Brainstorming with canvasses helped visualize
  what they wanted to say.
• first canvass was re-creation of existing
  materials
• second canvass was more focused on the messages
  they wanted to communicate.
• Using existing materials of what worked for them,
  they outlined the campaign content
• Clear, simple message that catches attention.
• Pictures to tell the story
• Facts that were reliable and easy to read
• Trustworthy contacts for more information

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Award Winning Group!

• The Immunizers have been recognized for their
  unique message and program. Awards received
• TAPI - Upshots award for newcomers in the
  immunization community
• Arizona Public Health Association Outstanding
  Grass Roots Media Campaign
• City of Phoenix Mayors Partnership award.

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Award Winning Group!

• Participated in community outreach eventswhere
  they conducted a mock funeral to Bury Diseases
  not Kids

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Award Winning Group!

• Presented their campaign and performed their PSA
  at National and State conferences
• National Coalition Conference May 2003
• 10th Annual Arizona Immunization Conference
  November 2003

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Recognized by Governor Napolitano as civic
leaders

• STATE OF THE STATE ADDRESS
• Governor Janet Napolitano
• January 12, 2004
• In the new Arizona, young people themselves are
  recognizing the need to be immunized, and they
  are taking the initiative to educate their fellow
  students on the need to stay healthy through
  inoculation. One remarkable student joins us
  today. Jacob Anzar is a member of the Pasqua
  Yaqui tribe and a senior at Phoenixs Genesis
  Academy. For nearly two years he has led a group
  of teen who have designed, written and produced
  an ad campaign to educate children on the
  importance of immunization. The student group,
  called the Immunizers, is run entirely by
  students led by Jacob. The campaign reaches
  thousands of students with the message that
  immunization is easy and important for their
  health. Please join me in congratulating Jacob
  Anzar on his accomplishments

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Information

• Jennifer Tinney
• The Arizona Partnership for Immunization
• Phone [phone] Fax [phone]
• jennifert_at_aachc.org
• Andie Denious
• Arizona ImmunizationProgram Office
• Phone [phone] Fax [phone]
• edeniou_at_hs.state.az.us