Charting the Course for Online Video

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Charting the Course for
Online Video

• Drew Engelson PBS Interactive
• Bob Minai PBS Interactive
• Silvia Lovato PBS Interactive
• Marty Roberts thePlatform

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Agenda

• Introductions (Drew)?
• Where are we today? (Drew 5 min)?
• General Audience update (Bob 15 min)?
• PBS KIDS GO! Broadband (Silvia 10 min)?
• Enabling content discovery (Marty 15 min)?
• Questions? (15 min)?

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Showcase 2007 Promise

• PBS will license an online video platform.
• Create accounts for stations and producers that
  provide full access to content and functionality.
• Develop workflows to support distributing content
  online locally and nationally.
• Create templated online video players for use by
  stations producers (if they choose).
• Continued collaboration within PBS and across
  the system.

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Online VideoThe Road Ahead

• Bob Minai, Product Manager
• PBS Interactive

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Were well on our way
Negotiated CDN Rates thePlatform
Agreement Player Design Implementation Station
Trial Integration with News Public Affairs
Player Distribution/Syndication
P B S
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Establishing a common platform

• thePlatform provides a common and scalable
  solution for managing and publishing our video
  online
• Maximum flexibility to create custom broadband
  players
• Support for full episodes and short-form clips
• Individual accounts for stations producers
• Integration of social media features
• Integrated underwriting/sponsorship
• Built-in metrics to track user activity

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The News Public Affairs Player

• PBS working closely with the FRONTLINE and
  Newshour development teams to align our video
  strategies
• PBS Player building on the capabilities of News
  Public Affairs Player
• Weve learned a lot from Frontlines
  experimentation and collaboration with stations
  and producers
• The News Public Affairs Player will be
  integrated with PBS video infrastructure/back-end
  
• No impact to stations currently using player
• Common platform will streamline the management of
  video across multiple players

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Creating compelling video experiences

• PBS is engaging with industry-leading design
  firms to
• create and implement a suite of new video
  experiences

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Everyone benefits
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Lets Get Creative

• Station Trial
• Beginning rollout in the Fall
• Option to leverage PBS player template or develop
  your own
• National content made available locally,
  beginning with public affairs content
• Option to integrate national and local content
• Collaborative process that all stations can learn
  from

Stations looking to get creative with new player
designs. Contact Kristin Calhoun or visit PBS
Interactives booth.
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Video Distribution Syndication

• Ramping up efforts to distribute syndicate
  across platforms
• Partners  iTunes, Amazon, Netflix, BitTorrent,
  Vuze, Vudu, Joost
• Dozens more partnerships on the horizon
• Program Goals
• Learn about what works, what doesnt work
• Enable greater reach of public television
  programming
• Generate new revenue streams
• Opening up opportunities to enable stations to
  participate
• Pilot launched a couple months ago with 5
  stations
• Interested stations and producers should contact
  John Suydam