Title: Projective Interviewing
1Projective Interviewing
- INFO 272. Qualitative Research Methods
- 11 March 2008
2theme from last week
- interviewing as a negotiation
- letting the interviewee lead the way
- guiding toward topics, providing prompts and
encouragement, memory jogs
3what is projective interviewing?
- creative strategies for eliciting description,
interpretation that incorporate materials
(photos, objects, diagrams etc) into the
interview process - but can be distracting, time-consuming, intrusive
4what is projective interviewing?
- Mapping Exercises
- Spatial maps
- Social maps
- Tours
- Photoelicitation
- Photo diaries
- Sorting Tasks
- Personal construct interviews
- Technology/Cultural Probes
5mapping exercises
- geographical spaces
- map of the home, neighborhood
- social spaces
- social network mapping
- hierarchical diagramming
6hierarchical diagramming
7touring spaces
- home tours - to elicit responses to the material
environment, comments on arrangement of space - tour of computer interior
- tour of a mobile phone address book, text
messages, call log
8photoelicitation
- photographs are charged with psychological and
highly emotional elements and symbols. In the
depth study of culture it is often this very
characteristic that allows people to express
their ethos while reading the photographs.
Collier and Collier
Family Photo Albums
beyond photos stories, skits
9sorting activities
- images of technologies, settings, advertisements,
people - on what basis would you sort these images?
- pick the odd one out of a group and explain.
- e.g. personal construct interviews
10Example The Meaning of Domestic Technologies a
personal construct analysis of familial gender
relations Sonia Livingstone
- Topic Looking at how husbands and wives
separately experience and account for their
domestic technologies - Method separate interviews with husband and
wife, in home, for 45 minutes. Asked to sort
technologies into groups and explain. - outcome women emphasize domestic technologies as
necessities, different notions of control over
tech, the telephone as key difference
11cultural/technology probes
- Emerging in the HCI community
- An interdisciplinary methodological approach
- A probe is an instrument that is deployed to
find out about the unknown - to hopefully return
with useful or interesting data. Hutchinson et
al. - Recall our discussion of subjectivity
Gaver et al.
12cultural/technology probes
Gaver et al.
13RECALL 1 Advantage 1 Disadvantage of
interviewing
artificiality distance from event/experience
efficiency generate a large amount of material
on a specific topic in a short amount of time
14Projective Techniques some benefits
- Bridging the distance between lived experience
and the artificiality of the interview event - Aiding memory ( cognitive assistance)
- Accessing the affective dimension of experience
- Engagement and the research partnership --
keeping interviewees committed to the task
15In summarywho creates the artifact varies
16and when/where the artifact is created varies