NokiaIYF Global Youth Development Initiative

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Nokia-IYF Global Youth Development
Initiative Equipping Youth with the Life Skills
to Succeed
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Nokias Community Involvement Commitment

• Nokia recognizes that social change takes time
  and is committed to long-term sustainable
  development that shows positive impact at an
  individual and societal level.
• - Nokias Corporate Responsibility

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Nokia-IYF Global Youth Development Initiative

• Vision
• A world where every young person is motivated,
  empowered and committed to making a positive
  connection and contribution to themselves, their
  families, their peers and their communities.
• Mission
• To promote positive youth development by
  equipping young people with life skills.

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Global Initiative Vitals

• Nokia and IYF came together in 2000 to create
  this global youth development initiative
• Nokia has committed 26.2 million to date
• Programs are implemented through IYFs Partner
  Network
• 24 programs have been implemented throughout
  Europe, Asia, Africa and the Americas
• Each program is unique but all focus on Life
  Skills

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Around the World

• Europe
• Belgium
• Czech Republic
• Finland
• Germany
• Hungary
• Italy
• Netherlands
• Poland
• Russia
• Turkey
• United Kingdom

• Americas
• Argentina
• Brazil
• Canada
• Chile
• Colombia
• Mexico
• Peru
• United States
• Venezuela

Africa Nigeria South Africa Asia China Philipp
ines South Korea Thailand

• Results to date (August 2006)
• 22 active country programs
• over 332,000 direct youth beneficiaries reached

Completed In development
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Local Partners

• National-level civil society organizations
• Recognized leaders in positive youth development
  in the country
• Experienced in working with businesses and
  governmental entities
• Strong governance structure, including a diverse
  board
• Demonstrate a high commitment to accountability
  and transparency

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Program Principles

• Focus on the potential of young people rather
  than on relief efforts
• Tailored to meet local needs and strengthens life
  skills
• Build on best practices, lessons learned and/or
  existing projects
• Co-creation of project design between IYF, the
  local partner and Nokia
• Strong commitment to evaluation and measuring
  results

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Life Skills

• What are Life Skills?
• Life skills most often refer to social, cognitive
  and emotional skills such as communication,
  decision-making and the ability to resolve
  conflicts.
• Why are Life Skills important?
• Fundamental building blocks of healthy
  development.
• Needed to successfully navigate the challenges
  of daily life.
• Promote positive lifestyles and prevent
  negative or high-risk behavior.
• Contribute to building stable and cohesive
  societies.

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12 Essential Life Skills

• Make a Connection to Yourself
• Creative thinking
• Critical thinking
• Decision-making / Problem-solving
• Self-confidence

• Make a Connection to Peers and Family
• Communication and interpersonal skills
• Conflict management
• Cooperation / Teamwork
• Managing emotions (Emotional literacy)

• Make a Connection to Community
• Contribution (civic values)
• Empathy
• Respect for self and others
• Responsibility

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Program Models
Youth Social Entrepreneurship
Leadership Argentina, Germany, Nigeria,
Philippines Education (Curriculum Development
and/or Instructor Training) Canada, Brazil,
Finland, South Korea, Thailand, United
Kingdom Youth Community Service Czech Republic,
Hungary, Peru, Poland, Russia Creative
Self-Expression China, Mexico, Netherlands,
Turkey, United States Work Skills Youth
Employment Chile, Colombia, South Africa,
Venezuela
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Program Features

• A typical grant is three years in duration to
  allow for sustained youth development
• Renewal grants are possible to bring programs to
  scale and enhance their sustainability
• Typical funding range is 300,000 - 900,000
• Target youth age range is 15 25

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Program Design and Development

• Partner Identification
• Identify and agree on local partner
• Concept
• Explore ideas for program
• Proposal
• Design program, using outcome logic model as the
  basis
• Finalize Local Program Agreement (LPA)
• Launch
• Announce program publicly and begin activities

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Program Design and Development

• 4 Way Meeting with Nokia to Explore Program Ideas
• Design Workshop Tailored to Partner Needs
• Proposal Development Period
• Agreement Clearance at IYF
• Program Launch

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Program Monitoring

• Regular Contact with Local Partner (email, phone)
  
• Technical Assistance and Support
• Semi-annual Reporting (Programmatic and
  Financial)
• Annual Site Visits
• Internal End of Grant Assessments

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Program Branding and Communications

• Partner and Program Identity and Logos
• Key Messages
• Boilerplate Language
• Press Releases
• Youth Profiles
• Nokia Internal Communications

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Program Evaluation Prove and Improve

• 2000-05 Instrumental Group Interview
• 2005-06 Global Outcomes Measurement Study
  completed
• 2007 Evaluation system in development focus on
  key outcomes measurement and program learning

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Nokia Employee Involvement

• Global Nokia Helping Hands Program
• Opportunity to build local partnership and
  strengthen program
• Begin discussing volunteer activities at program
  design

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Global Program Elements

• Annual Meeting
• Partner Exchange Fund
• Field Notes
• Extranet

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Four-Way Collaboration
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The Role of Nokia Global

• Sets Nokia Community Involvement Strategy.
• CI training for local Nokia offices.
• Prioritizes global CI investment and funding
  levels.
• Approves concept papers and program proposals.
• Provides support to Nokia country offices for
  marketing, communications and PR activities.
• Reports on global CI activities to the Executive
  Board.
• Coordinates Nokia CI Days.

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The Role of Nokia Local

• Provides input on program design.
• Coordinates marketing, external and internal
  communications and PR activities with partner,
  including program launch.
• Coordinates volunteering involvement.
• Shares program information with internal teams
  including, Corporate Communications, Nokia
  Community Involvement, Human Resources, etc.

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The Role of the Local Partner

• Designs program in collaboration with IYF and
  Nokia local.
• Manages/Implements program activities.
• Regular program reporting.
• Coordinates communications and PR activities with
  Nokia Local.
• Coordinates Nokia employee volunteering efforts.

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Role of the International Youth Foundation

• Provides overall guidance and support for global
  initiative.
• Advises on country selection and funding range.
• Conducts partner identification and due
  diligence.
• Manages concept and proposal development.
• Grant management, monitoring and evaluation.
• Provides training/capacity building for
  partners.
• Coordinates partner network and information
  sharing including annual meeting
  and extranet.

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IYF Team
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Thank You!