Shattered Lives

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• Shattered Lives
• A STEP in the right direction
• Mark Thomas
• Health and Safety Executive

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Perceptions
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No joking matter overall slip trip
statistics(07/08p)

• Fatals 3 but.
• 39 of major injuries (highest) 10,910
• 90 fractures 10,000 broken bones
• 24 of over 3 day injuries 26,197
• 39 of accidents to MOPs 7,273
• Costs to business approx 500m
• Still funny?

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Human Cost Alison Hockaday

• Two slip accidents
• Thirty One operations
• 600,000 compensation

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Alisons 32nd operation
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Nasty burns following slips
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Canadian TV Advert
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Shattered Lives campaignwww.hse.gov.uk/slips/shat
teredlives.htm

• Phase 1 from 25/2/2008
• resources/posters etc on website
• 5 industry sectors
• Food Drink manufacturing
• Food retail
• Construction
• Building plant maintenance
• Catering hospitality

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Shattered Lives Press Adverts
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Shattered Lives Promotional Activity
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Shattered Lives Website
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Shattered Lives Website
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Shattered Lives Was it a success?

• 800,000 visitors to the website
• Campaign of the Day award by Newspaper
  Marketing Agency
• Independent evaluation of the campaigns impact
  on the media overwhelmingly favourable
• Positive reaction at Safety Health Expo

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Shattered Lives Was it a success?

• Objectives
• Raise awareness of slips, trips and falls amongst
  7 of employers 12
• Increase the of employers in key sectors taking
  preventative action by 6 15
• Inspire 70,000 dutyholders to adopt their own
  initiatives 44,000 64,000

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Shattered Lives Phase 2 - Feb 2009

• Previous target sectors plus health education
• Focus on promoting action via new initiatives
  products
• STEP slips trips e-learning package
• WAIT Access Equipment Matrix
• Ladder Exchange 2008
• Supported by TV filler films, more case studies
  further website development

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STEP - slips trips e-learning package

• Interactive learning
• Quizzes, videos, animation, case studies,
  interactive sequences
• 3 levels
• Introductory, intermediate, advanced
• 5 courses
• General, food manufacturing, education, health
  services, catering
• Free online via HSE website
• Or on DVD - 5 vat

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STEP - demo

• Click here

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Further info on HSE website

• Slips pages on HSE website - www.hse.gov.uk/slips
• e-bulletin - www.hse.gov.uk/slips/ebulletin/index.
  htm
• Shattered Lives - www.hse.gov.uk/shatteredlives.ht
  m
• STEP - www.hse.gov.uk/slips/step/index.htm
• Thanks for listening