dreamtime.com

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dreamtime.com
Conference Keynote Information Architecture
2000 Peter Morville
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Time

• There is no such thing as Internet time
• Fortune Magazine Dot-Com Crash (10/30)
• People used Internet time as a justification
  for lack of discipline. They got looser and
  looser in their behavior and got more and more
  rewarded for itIn retrospect, Internet time
  will prove to have been a hormonal thing.
• Roger McNamee, Integral Capital Partners
• The Big Here and the Long Now
• Stewart Brand, The Clock of the Long Now

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A Brief History
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Information Age

• Y2K Statistics
• 2.1 billion static HTML pages
• 610 billion email messages
• 1.5 exabytes produced per year (1.5
  billion gigabytes, 18 zeroes)
• Analysis
• Production Outpaces Consumption
• The Answer is Out There
• But Can You Find It?

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Information Architecture Age

• Employment
• Hundreds of openings
• Revenues
• 100 to 1000 annual growth
• Trends
• Moores Law, Metcalfes Law
• Ubiquitous information appliances
• A Good Start and a
  Bright Financial Future

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The Dreaming

• Cyberspace...A consensual hallucination
  experienced daily by billionsa graphic
  representation of dataunthinkable
  complexitylines of light ranged in the non-space
  of the mind.
• William Gibson, Neuromancer (1984)
• Cyberspace Its corridors form wherever
  electricity runs with intelligenceIts depths
  increase with every image or word or
  numberbillowing, glittering, humming.
• Michael Benedict, Cyberspace (1991)

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Moving Towards Center Stage

• Web Sites
• Brochure Web Site
• Glamour Web Site
• E-Business
• Information Architecture Business Strategy
• Not Related
• BS Drives IA
• Symbiosis

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Competitive Advantage

• Information Architecture is
• Fiendishly Fuzzy
• Absurdly Abstract
• Dauntingly Detailed
• Exasperatingly Elusive
• Surprisingly unSexy
• In other words
• Its Invisible!

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Specialization

• Big Architect (integration)
• Strategy
• Business processes
• Technology
• Little Architect (detailed design)
• Classification
• Controlled vocabularies
• Niche Architect
• By industry, audience, type of site, medium

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Growing Community

• An intellectual community for all kinds of
  information architects.
• Those who share the most, learn the
  most