PROFESSIONAL

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• PROFESSIONAL
• DEVELOPMENT
• DAY
• Tuesday, October 17, 2006

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• Reach Student Capacity
• Raise Our Profile
• Efficient Use of Marketing Budget

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Bismarck-Mandan
Red River Country
Northwest Twin Cities
Northeast South Dakota
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• University Adoption
• Visual Identification System
• Messaging Framework
• Effective Execution

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• New Web Site www.msum.com
• Holistic view of the student experience
• Not a place for forms or process

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Year One
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DVD or Video CD

• Learning Environment
• Campus Life
• Extra-Curricular Activities
• Vibrant Community
• Job Opportunities

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• Students-- 3 times
• Parents once
• Drive to msum.com

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• Students Parents
• Schedule Campus Tour

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• Targeted at Parents the Broad Audience
• Highly-read from Cover-to-Cover
• Cost-Effective
• Integrated with Direct Marketing

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Message
Message
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• Key High School Papers in the Region
• Locations and Quantity TBD

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• Targeted at High School Students
• Reach Primary Region and Outlying Areas
• Integrated with Other Messaging

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Greater Grand Forks
Greater Bismarck-Mandan
Greater Fargo-Moorhead
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• Two Year College Opportunities
• Rotating F-M Billboards
• Guidance Counselor Direct Mail
• Alumni Marketing Plan
• Public Relations Plan

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The Plan
Year Two
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• Continue Geographic Segmenting
• Expand Twin Cities coverage
• Expand regional coverage
• Raise Awareness and Build Preference

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AWARE
LIKE
PREFER
IM GOING TO MSUM!
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The Plan
Year Three
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and

• Regional Billboards
• Regional Radio
• Twin Cities Radio
• Twin Cities/Regional Television

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• PROFESSIONAL
• DEVELOPMENT
• DAY
• Tuesday, October 17, 2006

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Square
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Horizontal