BS3916 Thinking about Management

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BS3916 Thinking about Management

• 11Green Business

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BS3916 Thinking about Management11Green Business

• Population growth
• The context for green business is world
  population growth which is outstripping the
  growth in resources
• World population is approx 6.0 billion
  (2000) 7.5 billion (2025) projected
• The More Developed Countries consume
  disproportionately more resources

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BS3916 Thinking about Management 11Green
Business
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BS3916 Thinking about Management 11Green
Business

• every year equals the population of Russia
• every month equals the population of Cuba
• every week equals the population of Mississippi
  (with the world's big cities growing by a million
  people in this period, according to the World
  Bank in 1993--"as if another New Orleans grew
  from scratch every seven days")
• every day equals the population of Atlanta
• every hour equals the enrollment at the
  University of Oregon

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BS3916 Thinking about Management 11Green
Business

• Was Malthus right ? 1 of 2
• early 19th C. population theorist
• Populations increase geometrically (e.g.
  2,4,8,16,32 etc) but food supplies increase
  arithmetically (2,4,6,8,10)
• Population will periodically be brought into
  balance with mass starvation, disease,war

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BS3916 Thinking about Management 11Green
Business

• Was Malthus right ? 2 of 2
• Some would hotly dispute the mathematical
  assumptions built into the theory (see
  Percival,R. Multiply and be Fruitful
  www.khcc.org.uk.la.mult.htm)
• A counter argument is that since animals and
  plants reproduce in much shorter time periods
  than man, the theoretical growth of food
  production is of a higher geometric order than
  that of human population

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BS3916 Thinking about Management 11Green
Business

• Green business is conducted
• In accordance with some peoples values
• It is good business i.e. ultimately more
  profitable, finds the right niche market etc.
• It is responding to the expressed needs of
  consumers

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BS3916 Thinking about Management 11Green
Business

• Examples
• Honeywell has realized savings of 4.6 million
  a year and reduced greenhouse gas emissions
  by 37,000 tons annually by better managing
  its buildings' energy use.
• ATT credits employee telecommuting with
  saving more than 80,000 tons of carbon
  dioxide emissions each year. The company also
  estimates that its telecommuting initiative
  will save 2.3 million in reduced real estate
  costs over five years.

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BS3916 Thinking about Management 11Green
Business

• Examples
• Honest Tea, a small, Maryland-based beverage
  company, purchases the peppermint for its organic
  tea product from a business located on the Crow
  reservation in Montana. In its first nine months,
  the company sold more than 175,000 bottles of its
  First Nation Tea, which has resulted in about
  10,000 profit for the Crow community. Rather
  than take their recipe in exchange for yearly
  kickbacks, Honest Tea buys the peppermint from
  the reservation and is trying to help them to
  develop a sustainable and profitable business.

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BS3916 Thinking about Management 11Green
Business

• Growth of green business
• 30 years ago green business was a sleepy
  backwater catering for a small band of
  health food fanatics
• Now a 8 million industry in the USA
• Hartmann survey of 26,000 consumers revealed
  that.. 1/3 had purchased organic foods in
  last 3 months 60 open to the idea
  10 disinterested

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BS3916 Thinking about Management 11Green
Business

• Corporate response
• People will spend 8 be7yond the cost of an
  item for energy-efficient majotr appliances
• and 6 more for recycled paper, cars that are
  one third less polluting
• McDonalds with 24,000 restaurants spends more
  than 3 billion on recycled-content products

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BS3916 Thinking about Management 11Green
Business

• Running green business 1
• Building Design and Renovation
• Make your own facilities as green as
  possible (e.g. Library extension)
• Build demonstration facilities field offices,
  job-site trailers, other facilities when you
  have public visibility

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BS3916 Thinking about Management 11Green
Business

• Running green business 2
• Transportation and Travel (i)
• Encourage employee use of public transport
• Encourage car-pooling
• Provide for bicycle and pedestrian commuting
• Pay employees not to drive
• Provide for telecommuting

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BS3916 Thinking about Management 11Green
Business

• Running green business 3
• Transportation and Travel (ii)
• Use teleconferencing
• Allow flexitime for traffic peak smoothing
• Provide higher mileage allowance for fuel
  efficient cars
• Buy energy efficient vehicles
• Choose green hotels when on the road

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BS3916 Thinking about Management 11Green
Business

• Running green business 4
• Purchasing
• Buy recycled paper
• Buy energy-efficient office equipment
• Buy reusable dishes, utensils, hand towels
• Buy second hand office furniture
• Buy natural or low toxic cleaning materials
• Buy greenpower

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BS3916 Thinking about Management 11Green
Business

• Running green business 5
• Business Operations (ii)
• Avoid wasting energy after hours
• Establish a company wide green team

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BS3916 Thinking about Management 11Green
Business

• Running green business 6
• Business Operations (i)
• Recycle
• Promote paperless operations
• Use respnsible cleaning operations and
  materials
• Practice low-impact landscaping
• Maintain equipment to keep in optimal working
  order

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BS3916 Thinking about Management 11Green
Business

• Running green business 7
• Assessment of Impacts and progress
• Calculate the company carbon balance
• Develop a plan to reduce carbon emissions
• Education
• Educate employees
• Inform suppliers, customers etc.

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BS3916 Thinking about Management 11Green
Business

• Running green business 8
• Assessment of Impacts and progress
• Calculate the company carbon balance
• Develop a plan to reduce carbon emissions
• Education
• Educate employees
• Inform suppliers, customers etc.

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BS3916 Thinking about Management 11Green
Business

• Running green business 9
• Off-site measures (i)
• Incorporate environmental issues into business
  planning
• Encourage employee participation in local
  environmental initiatives
• Play a proactive role in the local community
• Work with other businesses in bringing about
  environmental change

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BS3916 Thinking about Management 11Green
Business

• Running green business 10
• Off-site measures (ii)
• Establish a progressive corporate giving
  programme
• Provide pro bono publico services
• Consider offsetting environmental impacts
  (e.g. sponsor tree-planting to offset in-house
  carbon emissions)