Broadband Panel: NASUCA Mid Year Meeting

1
Broadband Panel NASUCA Mid- Year Meeting

• Debra Berlyn
• Consumer Policy Solutions

2
Broadband Where it is 63 of adults have
broadband in their home Where it aint Only 30
age 65 and older have broadband in their
home Where it oughta be In every home ,
regardless of age, income, ethnic background or
other factors.
3
Reasons for not having broadband at
home Relevance 50 Price 19 Availability
17 Usability 13 Pew Internet American
Life Project, April 2009
4
Demographic Reasons for not having broadband (or
Internet access) For those Age 65
Relevance 44 Availability 26 Price 27
Usability 59 Pew Internet American Life
Project April 2009
5
Other Barriers to Adoption and Retention of
Broadband Online Safety and Privacy is a very
important or somewhat important issue to online
users 95 feel that Internet safety is a very
important or somewhat important issue to them
97 feel that protecting personal privacy is
very or somewhat important to them 56 do
not have enough or not privacy at all
online. Across generations, protecting personal
privacy is very or somewhat important to 99 of
older Americans, 98 of parents and 93 of teens
6
www.consumerpolicysolutions.com