Lead Management

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Lead Management

• Using Craigslist to generate more leads

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What is Craigslist?

• Craiglist.org is a centralized network of online
  urban communities, featuring free classified
  advertisements
  
• With Craigslist the public can browse Automobiles
  Other Vehicles For Sale Locally
  
• Craigslist currently serves over 75 million page
  views per month, and is ranked among the world's
  125 busiest websites

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How can it help Bill Pierre Ford?

• We can advertise our cars without paying any fees
  at all
  
• Leads by phone, in person, or email
• We can divvy up leads to all the sales people
  (and even show favoritism)
  
• Our ads will last 2 or more months

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How do we have already?

• We already have all the recent inventory info and
  pictures!
  
• We can use the same prices as on pierreford.com
• We have email accounts needed to publish ads
• BPF directions and contact info
• Graphics templates

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What do we need?

• A list of all the salespeople
• Assign a priority-level to each one
• Stock numbers for each car

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Forms to be done..

• Salesperson Internet lead spectrum
• Disclosure regarding ISS usage to all the
  salespeoples email

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Questions???