The Future of Online Communications

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The Future of Online Communications

• May 10, 2006
• Cheryl Contee
• Assistant Vice President
• Issue Dynamics Inc. (IDI)

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About Cheryl Contee

• Business and political internet strategist
• Yale B.A. Georgetown M.B.A.
• Over 10 years as Internet specialist
• Clients include Verizon, BellSouth, BCBSA,
  Amnesty, U.S. Holocaust Museum

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At the end of this session

• Learn how to find your business in Web 2.0
• Evaluate whether you need to do more or less
• Consider using the net differently
• Understand the new developments

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Web 2.0

• AKA the Living Web
• User-generated content
• Real-time
• Younger people
• ages 14-35 ages 25-54

Link It, Baby Yeah!
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Collective Intelligence

• Wikipedia largest encyclopedia
• Craigslist 7th largest site online
• YouTube 30 million video views a day
• MySpace 65 million members
• Flickr 2.5 million members

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A New Communications Paradigm

• Real time/Immediate
• Authentic
• First Person
• Subjective
• Independent
• Activist-oriented
• Collaborative

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The Impact on Business

• 1 blog per second
• Your brand is at risk OR could benefit
• its up to you

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Using Web 2.0 to Your Advantage

• Know What People Are Saying
• Become a Thought Leader
• Grow Your Audience
• Build Your Brand
• Influence The Influentials

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Recognize Any?

• MySpace
• Flickr
• Blog
• Podcast
• AIM
• RSS

• Technorati
• Craigslist
• YouTube
• Del.icio.us
• Wiki
• Tag

Link It, Baby Yeah!
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Definitions Demos

Let Me IM You My Latest Podcast via RSS, Baby
Yeah!
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Top 5 Ways to Take Advantage

• Set up Watchlists in Technorati
• Place job ads on Craigslist
• Track news on Bloglines.com
• Put Blog and/or RSS on your website
• Advertise and Micro-Target

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Conclusion

• The Web 2.0 Phenomenon
• Web 2.0 in Action
• New Strategies For Your Business

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Stay alert, aware and ahead of the
curve.Thank you.Cheryl Contee,Assistant Vice
PresidentIDIccontee_at_idi.netp
202-263-2579IM cconteeIDI