Nueces Electric Coop Engaged in Competitive Activities

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Nueces Electric Co-op Engaged in Competitive
Activities

• Customer Choice Education Transition
  Communications
• 4-21-05

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Customer Choice Education

• Goals of Customer Education Program 
• Promote that NEC members can now choose a CR
• Provide consumers with available competitive
  retailer information (neutrally and in a
  non-promotional manner) as quickly as possible,
  to better serve the consumer.
• SimplifY the NEC members customer choice
  shopping experience so they can better exercise
  their right to choose a supplier
• Promote understanding of changes members can
  expect in competitive market
• Key Message Nueces Electric Co-op Members Have
  the Power to Choose a Competitive Retail Electric
  Provider

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Customer Choice Education

• Tools of Customer Education Program 
• Welcome Kit
• Provider List
• Website Information
• In-office resources/services

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Customer Choice Education

• NEC direct mails Welcome Kits 30 days before
  customer enters competitive market
• In the NEC office in Robstown, TX (709 E. Main
  Street)
• NEC mails, or distributes in person, the current
  list of NEC qualified CR options upon request
• NEC provides a table display for Competitive
  Retailers' enrollment information/kits for
  walk-in customers.
• CRs may inspect this table and/or deliver or
  restock materials during normal business hours.
• CRs may mail materials to NEC and NEC will
  restock the table for a CR. However, the
  monitoring of the need to restock materials is
  the responsibility of the CR (e.g. CR may call
  NEC and inquire about stocking level, but NEC
  will not contact CR to report if materials are
  low or depleted).
• Due to space limitations, NEC reserves the right
  to limit materials presented on this table, in a
  neutral and non-promotional manner
• CRs should send printed display materials to the
  attention of CR Relations, Nueces Electric Co-op,
  P.O. Box 1032 or 709 E. Main Street, Robstown, TX
  78380. Direct questions or concerns to NEC CR
  Relations.
• Fax Service
• if a CR provides a printed enrollment form for
  the NEC in-office display table, NEC will provide
  fax service for new members if they choose
  an eligible CR while in our office. This is
  offered for member convenience
• NEC will offer to fax the member's enrollment
  application to a CR, then return the original
  form to the member.
• The members will then be instructed to contact
  the CR once they return home to confirm receipt
  of the fax and to obtain further sign-up
  information and instructions

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Customer Choice Education

• Online
• Fact Sheets
• Eligible Provider List NEC will provide a list
  of eligible provider options with sign-up phone
  numbers and website/e-mail information
• Online CR Documentation/Links
• NEC will promote and make online files available
  containing the Electricity Facts Label, Terms of
  Service Document and printable enrollment
  application (optional) for any CR, or we will
  provide hyperlinks to such information.
• To participate, eligible CRs should send a
  compact disk with the information files to the
  attention of CR Relations at Nueces Electric
  Cooperative, P.O. Box 1032, Robstown, TX 78380
  (or call 1-361-387-2581 for electronic submission
  instructions)
• Welcome Kit
• Contact NEC for more information

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Customer Choice Education

• Education after transition is complete (based on
  welcome kit messages)
• publish in Texas Co-op Power magazine along with
  the provider list (the provider list will be
  published in the magazine EVERY month)
• news releases (Welcome Kit wording)
• bill inserts (Welcome Kit wording)
• print ads in local newspapers
• radio and/or television

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Welcome Kit

• Welcomes member to the competitive environment
• Includes the following
• Cover letter
• Provider List
• Power Guide to Electric Choice

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Welcome Kit
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Welcome Kit
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Welcome Kit
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Welcome Kit
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Welcome Kit
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Welcome Kit
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Welcome Kit
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Welcome Kit
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Welcome Kit
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Transition Notification Letter Draft-Currently
w/ NEC
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Transition Notification Letter Draft-Currently
w/ AEP TCC
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NEC Welcome Kit Cover Letter AEP to NEC
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NEC Welcome Kit Cover Letter AEP to NEC
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NEC Welcome Kit Cover Letter Existing Members
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NEC Welcome Kit Cover Letter New Members
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Customer Education Web Pages

• NEC Member Choice Education

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Transition Communications Timeline
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• The End