Com 201: Introduction to Mass Communication

1
Com 201 Introduction to Mass Communication

• Instructor Iva Thelen
• Fall 2005
• Entertainment Media Research

2
Todays Plan

• Company Invites
• Lecture Chapters 13 14

3
Entertainment

• Music
• Literature
• Sports
• Sex
• Performing Arts
• Visual Arts

4
Impact of Entertainment

• TVs are turned on an average of seven hours a
  day in US homes

5
Entertainment Categories/Genres

• Storytelling
• Music
• Sports

6
Storytelling

• Literature
• Trends and Fads
• Audience-driven

7
Music

• American Folk Music
• Black Music
• Hillbilly Music
• Early Rock Roll
• Multimedia Content

8
Sports

• Mass Audiences
• Audience and Advertiser Confluence
• Sports and the Web

9
SEX

• Adult Content
• Decency Requirements
• Sexual Content and Children

10
Media Entertainment Technology

• Effect of Technology
• Music
• Movies
• Sports
• Portability

11
Evaluating Media Content

• Media Content as Art
• Production-Line Entertainment
• Copycat Content
• Cross-Media Adaptations

12
MEDIA RESEARCH

• Public Opinion Sampling
• The surveying industry
• Probability Sampling
• Quota Sampling
• Evaluating Surveys
• Latter-Day Straw Polls

13
Measuring Audience Size

• Newspaper and Magazine Audits
• Audit Bureau of Circulations
• Broadcast Ratings
• Nielsen Media Research
• Arbitron
• Circulation Print Measurement
• Ratings Broadcast Measurement
• Demographics
• Look on Page 345.

14
Measuring Audience Size

• Audience Measurement Techniques
• Interviews
• Diaries
• Meters
• Web Audience Measures
• Billboard Measures

15
Criticisms of Ratings

• Discrepancies
• Slanted Results
• Sample Selection
• Hyping
• Respondent Accuracy
• Zipping, Zapping and Flushing

16
Measuring Audience Reaction

• Importance of Brands
• Lowest Common Denominator
• Market Segments
• Redundancy Techniques
• New Advertising Techniques

17
Audience Analysis

• Demographics
• Cohort Analysis
• Geodemographics
• Psychographics

18
Applied and Theoretical Research

• Media-Sponsored Research
• Technological Research
• Policy Analysis
• Opinion Surveys
• Mass Communication Scholarship
• Effects Studies
• Process Studies
• Uses and Gratifications Studies
• Content Analysis

19
For Next Week

• Tuesday - Mitch Maersch West Bend Daily News
• Thursday Catherine Tours and Mountain
  Outfitters