WORKING TOGETHER TO REDUCE ALCOHOL RELATED HARM

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WORKING TOGETHER TO REDUCE ALCOHOL RELATED
HARM Speaker Noel Brett Monday, September 28,
2009
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Our Overall Objective

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• The aim of the Road Safety Authority is to save
  lives and prevent injuries by reducing the number
  and severity of collisions on the roads

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Role of the RSA
PARTNERSHIP Legal Context

• Road Safety Authority Act 2006
• Reporting to the Minister of Transport
• Implementation of the Road Safety Strategy 2007
  2012
• RSA relies on the critical actions of other
  Departments and Agencies

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PARTNERSHIP- Road Safety
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Road Safety Strategy 2007 - 2012

• Approximately 500 submissions
• Members of the Public
• Media
• Government Departments
• Corporate Agencies
• NGOs

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School of Psychology Trinity College Dublin
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RSA Working with MEAS

• Christmas and New Year anti-drink drive Campaign
• Drinkaware Campaign
• Designated Driver Campaign

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PARTNERSHIP- Evaluation

• Evaluation is now included as part of the
  strategy for the first time
• RSA will collaborate with stakeholders
• The RSA will continually monitor, audit and
  report on the effectiveness and cost of these
  actions

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PARTNERSHIP Anti Drink Driving Summer 08
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PARTNERSHIP Anti Drink Driving

• Just One TV
• New Year / January,
• St Patricks weekend,
• Summer / Christmas (June, July August /
  December)
• Morning After x 2 Radio Edits
• In partnership with MEAS St Patricks weekend
  Christmas
• Breath Test Radio
• 3 week burst in June / July
• Pub Club Washroom July
• Summer Theme

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Seatbelt Sheriff

• Aimed at 7 9 year olds
• Seatbelt Sheriff is now in its 4th year
• Top Prize 3,000 towards a class day
• Hi Glo Sliver message is one of visibility

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Safe to School with the Maceys

• Aimed at 5 12 year olds
• Walking/Cycling/Travelling to school by bus and
  car
• Poster Competition
• Top Prize 2,500 of school goodies

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Crashed Lives

• X 4 TV ads airing in Jan, June August
  December
• Online activity on Youtube, Bebo, Facebook

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PARTNERSHIP

• And a partnership, by definition, serves both
  partners, without domination or unfair advantage.
• President JOHN F. KENNEDY, address in the
  Assembly Hall at the Paulskirche, Frankfurt, West
  Germany, June 25, 1963.Public Papers of the
  Presidents of the United States John F. Kennedy,
  1963, p. 519.