ECommerce Excellence Manage Your Distribution

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E-Commerce Excellence Manage Your Distribution
A presentation by In1 Solutions to the IHF
Conference 2006
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E-Commerce Excellence

• E-Commerce Distribution is all about
• Getting the basics right all the time
• Maximising your return from key distribution
  channels
• Managing rates, offers and availability
  consistently across channels
• Understanding the cost of distribution by channel

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In1 and Irelandhotels.com

• Contract Awarded February 2004
• 1m Revenue by October 2004
• Total Revenue in first year 2.12M
• 500 Hotels Live on the site in Year 1
• 1 Million visitors to the site by December 2004
• 2005 Revenue 3.12M 50,000 Bed Nights
• 2006 Forecast 6M

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In1 and Irelandhotels.com

• Web Site Enhancements
• SEO and Google Ad-Click campaigns
• Website re-design and Activity Breaks
• Additional Sales Channels
• Tourism Ireland
• Irelandin1.com
• Saint Patricks Festival
• Last Minute Bookings
• Gift Vouchers

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Whats happening in 2006

• Trends so far.
• Bookings up 21
• Revenue up 12
• Average lead-in time for bookings 51 Days
• Average length of stay 2 days
• Average revenue per booking 250

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Bookings 2005
Source Markets
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Effort Brings Reward

• Some big variations in performance
• Best performing hotel 2005 92,092
• Best Dublin City Centre 3 Hotel - 41,786
• Similar 3 properties within 500 Metres
• 8,011, 6,233, 10,027, 4,175, 6,654
• Rate Management and Offers are key
• Members entering Uncompetitive rates on Site

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Some Rate Comparisons
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Some Rate Comparisons
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E-Commerce Excellence

• E-Commerce Distribution is all about
• Getting the basics right all the time
• Large rate discrepancies are evident all year
  round
• Maximising your return from key distribution
  channels
• Dont expect bookings when your rates are higher
  than your competitors
• Managing rates and availability consistently
  across all channels
• Minor rate variations are inevitable but poor
  rate management is costly
• Understanding the cost of distribution for each
  channel you use
• Low rates with high commission dont make sense
• Competitive rates with low commission do make
  sense

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Improved Distribution

• How can IHF and In1 Help?
• Multi-Lingual Booking Engine Support
• Site redesign Regional Sites Enhancement
• CRM Strategy
• Search Sort Improvements
• Comparative Reports Micro Management
• Last Minute New Site

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Improved Distribution

• How can IHF and In1 Help?
• Over 550 properties now live with IHF
• Automate supply to GDSs
• IHF / In1 property, rates availabilty database
  with flexible XML Interface
• Promote as industry standard for GDSs and other
  distribution channels
• Fully flexible with multiple pricing strategies

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And Finally

• How Can You Help?