Place Distribution

1
Place/Distribution

• HSS 3000/5263
• Sport Marketing
• Dr. Brian Turner

2
Introduction

• Game itself
• Tickets to the game
• Concessions
• Image of the event
• Players and coaches
• Merchandise and memorabilia

3
Basic Distribution Concepts

• Channel of distribution
• organizations or individuals who direct the
  flow of sports products from producer to
  consumer
• Intermediaries

4
Marketing Channels

• Channels
• Various sets or configurations of organizations
  linked together to deliver a product to consumers
• Elements
• Producers/Manufacturers
• Wholesalers
• Retailers
• Consumers

5
Marketing Channels

• Direct Channels
• Indirect Channels
• Hard Goods
• Ski outing

6
Marketing Channels

• Single- or multiple-channel strategy
• Market coverage

7
Sports Retailing Mix

• Sports Retailing products
• Stock a variety of team and player items
• Recognize the appeal of sideline apparel
• Target youth
• Maintain a good mix of products
• Cultivate the seasonal approach
• Continue developing specialty stores and
  purchasing areas

8
Sports Retailing Mix

• Sports retailing price
• Sports retailing distributing
• Sports retail promotions

9
Sports Retailing Mix

• Retail Image
• Atmospherics
• Location
• Sales personnel
• Clientele
• Merchandise assortment
• Promotional activities

10
Theory of Sport and Place

• Elements that enhance/diminish attractiveness of
  venue
• Landscapes
• Artifacts
• History and memories
• Aesthetics
• Problems

11
Accessibility
12
Trading Area or Drawing Radius

• Critical factors
• Demographics
• Duration and frequency of the event
• Emotional commitment
• Perception of quality
• Importance
• Determination of sites
• Relocation/expansion
• Segmentation

13
Parking
14
Surrounding Area

• Design
• Politics
• Sense of safety

15
Design and Layout

• Ease of access and exit
• Access and sight lines for consumers who are
  physically disabled
• Location and design of food services, concession
  stands, and bathrooms
• Crowd management and control
• Flexible vs. dedicated usage
• Aesthetics

16
Amenities

• Smart seats
• Upscale food and drink
• Elaborate big screens, electronic message
  centers, and sound systems
• Hot tubs and halls of fame

17
Other Facility Factors

• Personnel
• Sense of security

18
Ticket Distribution System

• Team retail outlets
• Ticket firms
• Other consumer retail outlets
• Payroll deductions
• Television
• Internet
• Telephone systems