TREO Tucson Regional Economic Opportunities, Inc.

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TREOTucson Regional Economic Opportunities, Inc.
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TREO is a partnership of leading businesses,
government agencies, institutions of higher
education and economic development related
organizations. The purpose of TREO is to act as
an umbrella organization to coordinate all
economic development activities within the region.
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Position TREO as a leading regional economic
development organization

• Strategy Develop and execute a public relations
  strategy
• Actions
• Develop the key messages surrounding TREOs
  mission, programs and goals.
• Conduct one-on-one meetings with current and
  future economic development stakeholders to
  promote TREO.
• Pursue speaking engagements, panel-discussions
  and other public relations opportunities to raise
  the profile of TREO among the business community,
  industry associations, community groups and other
  stakeholders.
• Develop an editorial calendar and meet with
  editorial boards to deliver the TREO message.
• Host an Open House targeting economic
  stakeholders and community leadership to
  introduce TREO.

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Long-Term Strategic Planning

• Strategy Define and launch the strategic
  planning process
• Actions
• Develop guiding principles, criteria and expected
  outcomes for strategic plan.
• Establish a strategic planning steering committee
  comprised of a cross-section of economic
  development stakeholders.
• Research and identify a consulting partner to
  assist in the development of the strategic plan.
  
• Begin gathering baseline research, surveys and
  interviews to identify the strengths and
  weaknesses of the region.

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Retention / Expansion

• Strategy Develop and launch a Business Outreach
  Program
• Actions
• Develop a target list of local companies of a
  variety of sizes.
• Develop targeted questions designed to explore
  opportunities and barriers facing local
  companies.
• Develop teams to conduct site visits of local
  companies.
• Strategy Develop a methodology to survey local
  companies
• Actions
• Develop a survey tool and explore methods /
  partnerships needed to survey local companies.

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Retention / Expansion Continued

• Strategy Review and evaluate current RE
  programs
• Actions
• Evaluate all existing programs related to impact,
  cost effectiveness and priority to the TREO
  mission.
• Strategy Market RE program
• Actions
• Develop a marketing strategy and collateral
  materials to promote R E programs.

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Recruitment / Visiting Companies

• Strategy Develop master database
• Actions
• Establish data sources needed to present the
  region to local and external companies
• Establish a process and/or personal needs to
  collect, analyze and present data.
• Strategy Develop a recruitment process
• Actions
• Develop a process for tracking, reporting and
  interacting with prospects.
• Create a StrikeTeam to interact with visiting
  companies.
• Develop marketing materials for visiting
  companies.
• Begin development on an electronic briefing
• Understand, measure and execute against targets.

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Investor Relations

• Strategy Develop and execute a strategy to
  capture business investment and participation in
  TREO
• Actions
• Identify and hire an Investor Relations services
  executive.
• Develop a investor solicitation plan including
  investment levels.

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Operations

• Strategy Build a TREO culture
• Actions
• Execute a Staff Retreat in October
• Align current staff based on individual talents
  and program needs.
• Identify gaps in staffing.
• Develop policy and procedures for TREO
• Facilitate total completion of the offices
• Launch website(s)
• Develop financial reporting systems, accounting
  systems and controls.

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High Tech Advisory Committee

• Purpose
• The High Tech Advisory Committee is designed to
  bring together the regions technology companies,
  research institutions and technology resources to
  identify the obstacles, barriers and
  opportunities facing local technology companies.
  
• The Committee will also develop regional
  strategies designed to position metro Tucson as a
  geographic and virtual high technology center.
  The Committee will analyze the following
• Duplication of programs
• Ways to leverage resources
• A method to measure short and long-term impacts
  of efforts

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High Tech Advisory Committee Structure