STEPHEN HAMBLIN

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STEPHEN HAMBLIN

• Executive Director
• American Junior Golf Association

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JESSICA TURNWALD

• USGA Foundation
• Coordinator, Fellowship Grants

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GOLF 20/20 Junior Initiative

• JuniorLinks Breakout Session Objectives
• Refine the objectives of the site
• Discuss content and promotion strategies
• Develop global strategy for program registration

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GOLF 20/20 Junior Initiative

• Objectives
• Quantify the scope of junior golf in this
  country
• Establish communication mechanisms that will
  enable and engage kids, their parents, and
  program administrators
• Impact more kids through golf

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GOLF 20/20 Junior Initiative
Strategies JuniorLinks.com

• Develop and maintain a global junior golf website
  hosting a searchable database of junior
  initiatives and featuring content for kids,
  parents and program administrators

Summits

• Empower local communities to assess junior golf
  needs and serve as a catalyst for the exchange of
  best practices.

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GOLF 20/20 Junior Initiative

• Content Strategies
• Submission of relevant articles
• Creation of original articles
• Adding to the resources
• Press Releases
• Nominations of stories
• Message Boards

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GOLF 20/20 Junior Initiative

• Promotional Strategies
• Word of Mouth!
• Print Ads/Flyers
• Links
• Industry Publications
• Trade Shows/Conferences
• 30-second PSA
• Beyond Golf Industry

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GOLF 20/20 Junior Initiative

• Registration Strategies
• Promoting the Benefits
• Free, online, and easy to use
• Offering Incentives
• Existing/New Programs
• Keeping the database up-to-date

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GOLF 20/20 Junior Initiative

• Benchmarks of Success
• Transcending the game and its life lessons
• Non-commercial and non-political nature of site
• Collaboration/Partnerships

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GOLF 20/20 Junior Initiative

• JuniorLinks Breakout Session Objectives
• Refine the objectives of the site
• Discuss content and promotion strategies
• Develop global strategy for program registration

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JuniorLinks USA

• John Engh
• Vice President, Youth Development
• National Alliance for Youth Sports

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JuniorLinks USA

• JuniorLinks USA would be a division of GOLF
  20/20, under the umbrella of the World Golf
  Foundation. It would be staffed, housed and
  managed by the WGF, and funded through an
  industry funding mechanism to be determined. 

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MISSION  

• The mission of JuniorLinks USA is to ensure that
  by the year 2020 every kid in the United States
  ages 5-18 has the access and the opportunity to
  learn golf, and the values that golf stands for,
  impacting the game by contributing to its growth,
  and impacting society by introducing kids to
  positive attributes that will make them better
  citizens.

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GOALS 

• Significantly increase the number of junior
  participants and junior golfers by 2020 beyond
  standard demographic growth, reaching 10 million
  junior participants and 8.5 million junior
  golfers.
• Junior golf programs in every community in
  America with a population of 10,000 or more by
  2020.
• Golf as part of the in-school curriculum in
  every state in the U.S. by the year 2020.

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OBJECTIVES 

• To know precisely what every golf organization is
  currently doing in the area of junior golf, and
  to develop alliances with those organizations.
• To develop alliances with non-golf organizations
  (Boys Girls Clubs, PAL, YMCA, etc.) and develop
  mutually beneficial programs.
• To gather information from as many sources as
  possible and shape it for easy dissemination.
• To promote Juniorlinks USA as THE source for
  information about Junior Golf.

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OBJECTIVES 

• To build a national database of junior golfers.
• To produce educational materials in a manner to
  support educators and others who teach youngsters
  the game.
• To manage, enhance and promote the website
  JuniorLinks.com.
• To coordinate with organizations on the
  development of youth leagues nationwide.
• To develop and research several in-school golf
  programs and facilitate their implementation as
  broadly as possible.

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RESPONSIBILITIES 
Phase One

• Create alliances inside of golf and out. Unify
  the associations, involve all aspects of the golf
  industry, connect with youth organizations, civic
  organizations, etc.
• Become THE clearinghouse of information on junior
  golf. Facilitate communication and information
  exchange.
• Develop and implement an in-school strategy.
• Identify, consolidate and distribute all
  educational materials.

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RESPONSIBILITIES 
Phase One

• Manage JuniorLinks.com.
• Promote local and regional junior golf summits.
• Identify champions nationwide.
• Identify where there is a need for a program and
  stimulate its development.
• Develop and distribute profiles of model
  programs. 

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RESPONSIBILITIES 
Phase Two

• Develop and activate a research strategy.
• Create standards for leagues and tournaments.

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RESPONSIBILITIES 
Phase Three

• Build a national database of junior golfers.
• Create a national system of achievement with
  appropriate awards
• Create a national card.
• Consider establishing an annual conference.

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